By Anna Bager, OAAA President & CEO As we gather together this Thanksgiving, OOH advertising has much to be thankful for. Out of home is booming, OAAA members are notching record sales, and our medium is in a better position today than it has ever been. Some of this success […]
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Happy Thanksgiving from Billboard Insider
We’re taking tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Midwood Signs Ron Guercio for being Billboard Insider’s most recent and 2,520th newsletter subscriber. To OAAA President and CEO Anna […]
Out of Home Advertising Continues Strong Growth, Up 7% in Q3 2019
Nearly 75% of Top OOH Advertisers Increased Spend November 22, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose seven percent in the third quarter of 2019 compared to the previous year, accounting for $1.98 billion, based on figures released by the Out of Home Advertising Association of […]
Sometimes a Typo Isn’t a Mistake
OAAA Honey, an online tool that finds deals, coupons, and discount codes across the internet, is catching eyes in the New York Subway with a typo on its OOH ad. The ad capitalizes on the common grammar mistake “your” vs “you’re,” often mocked with memes on social media. Visible, […]
OAAA Update: New Zukin Scholarship, Nancy Fletcher Honored
The Zukin family (Meadow/Stott Outdoor Advertising) announced an endowed college scholarship to honor Joseph Zukin (1926-2018). Mike Zukin made the announcement during the Foundation for Outdoor Advertising Research & Education (FOARE) Board of Directors meeting November 13 in Washington, DC. The Zukin scholarship will be awarded by FOARE. The endowment […]
Tech Brands Use OOH to Pledge Privacy Commitments
Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]
News Publishers Seek Subscribers with OOH
Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]
OOH Continues Its Connection to Communities
Insider’s article last week on Formetco’s Todd Heller and the industry response in his search for a kidney donor was a singular example of all the good OOH does in our local communities. The OAAA’s Nicole Randall added in with a Special Report this week expanding on OOH industry involvement. […]
Steve Nicklin’s 10 Tips for getting more national and regional advertising business.
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
6 Finalists Up for 2019 OOH Media Plan Awards
The annual OOH Media Plan Awards program invites competitors to measure their out of home (OOH) planning prowess, striving for top honors. The program celebrates outstanding use of OOH advertising by recognizing strategic placement of messaging, excellent creative design, and proper application and attribution of data. OAAA is delighted to […]
