Federal Appeals Court to Hear the Case Soon Insider has been tracking an important court case in Tennessee, Thomas v Schroer. Word came this week that a federal appeals court will hear arguments on this challenge to billboard law based on the assertion that it violates the First Amendment. A three-judge […]
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of the OOH industry with […]
By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]
There was good news and bad new in this week’s OAAA 3Q 2018 OOH revenue release. Good News 34 consecutive quarters of US OOH revenue growth. 3Q 2018 US OOH revenue growth is well above 2.5% average quarterly US OOH revenue growth for the past two years. Bad News US […]
December 5, 2018 (New York) – The 2018 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope by the Outdoor Advertising Association of America (OAAA). The OOH Media Plan Awards were presented today in New York at The AD Club of New York’s 11th […]
Billboard pioneer Joe Zukin, the founding patriarch of Meadow Outdoor Advertising, died December 4 in California. He was 92. “Dad was a gracious man,” said son Chris Zukin. “He loved his family. He loved the outdoor advertising family as well.” “He was truly a great role model for his children, […]
With permission from OAAA. A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro […]
Waze is the 39th Tech and Data Provider to Join the Association December 3, 2018 (Washington, DC) – Waze, the world’s largest crowdsourced navigation app, has joined the Outdoor Advertising Association of America (OAAA). Waze is a platform that empowers communities to contribute road data, edit Waze maps, and carpool […]
December 3, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.8 percent in the third quarter of 2018 compared to the previous year, accounting for $1.85 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date, the OOH industry is up 3.7 percent. “OOH […]
