The OBIE awards will be held Thursday October 15 at the Museum of Modern Art in New York City. OAAA has released a list of the awards presenters. You can learn more and buy tickets at the OBIE Awards website. To receive a free morning newsletter with each day’s […]
With 2027 planning underway, OOH has a compelling story to share with agencies and brands. OOH entered the planning season with significant momentum, delivering 9.2% year-to-date revenue growth in 2026, fueled by strong advertiser demand and continued expansion of digital OOH, which has grown 19% the first half of the […]
WASHINGTON, Sept. 17, 2026 (GLOBE NEWSWIRE) — New research from the Out of Home Advertising Association of America (OAAA), conducted in partnership with The Harris Poll, shows how engaging consumers in the real world can influence behavior from initial brand discovery through purchase. Nearly three-quarters (73%) of adults ages 18-64 […]
WASHINGTON, D.C. – September 14, 2026 – The Out of Home Advertising Association of America (OAAA) today announced the jury for the 2026 OOH Media Plan Awards, bringing together ten leaders from across brands, agencies, media owners and technology to recognize the most effective and innovative strategic thinking in out […]
Brands are increasing their OOH investment driving ad spend up 10.7% in the second quarter of 2026 to $3.16 billion, and the strong quarter pushed year-to-date OOH revenue growth to 9.2% in 2Q 2026 The growth was broad-based, with digital OOH, technology and AI advertisers, financial services and major live […]
OAAA is proud to once again partner with the Ad Council to raise awareness about the dangers of pediatric vehicular heatstroke and help prevent hot car deaths Tragically, 12 children had already lost their lives in hot car incidents this year (as of July 10, 2026), highlighting the continued need […]
By Andy McDonald, SVP, Government Affairs, OAAA The United States is currently operating within a fragmented regulatory framework for artificial intelligence, characterized by predominantly state-level activity, emerging federal coordination efforts, increasing litigation, and growing national security concerns shaping policy debates. At the state level, AI regulation has accelerated dramatically. As […]
WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on […]
OOH continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue. Extending OOH’s growth streak to 20 consecutive quarters, revenue increased 7.1% compared to the same quarter last year. The strong quarterly performance builds on OOH’s record-setting $9.46 billion in revenue in 2025 […]
We recently published a press release for the OAAA and National Geographic’s Photo Ark Launch Nationwide “Pledge to Pollinate” Campaign to Celebrate Photo Ark’s 20th Anniversary. We wanted to learn more about the campaign’s development and reached out to Melody Roberts, Founder & CCO of outofhomecreative.com, who designed it. Can […]
