The US out of home industry grew 2% during the second quarter of 2023 according the the OAAA. Here’s the data by out of home sector. Transit grew 6%. Roadside billboards grew 2%. Street furniture declined 1%. Digital place based declined by 1%. Remote work is impacting street furniture and […]
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US Out of Home Advertising Continues 2023 Growth in Q2
OOH Produces Second-Largest Quarterly Volume in History of the Medium September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising […]
Travel Continues into 4Q 2023 According to OAAA/Harris Research.
WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]
Meet the 2023 OOH Media Plan Awards Judges
Since 2000, the Out of Home Association of America (OAAA) has championed smart out of home (OOH) executions through the annual OOH Media Plan Awards, which recognize the essential role media planning plays in the development of efficient, effective, and successful OOH campaigns. This year’s esteemed jury includes seven advertising, […]
Join OAAA in Supporting Maui Relief Efforts
Let’s use our collective voice to support Maui The wildfires in Hawaii have devastated communities and forced thousands to flee the island of Maui. For those left behind, the Maui Food Bank has served as a conduit for donated food and other essential items, collecting, warehousing, and distributing to relief […]
OAAA Says “Shine a Light on Your Top Media Plans”
Share the work that drove results! There’s a lot of work that goes into creating excellent OOH. The 2023 Media Plan Awards honors all the effort that goes on behind the scenes – bringing together strategy, top-notch creative, precise placement, and smart budgeting – to build campaigns that knock it […]
OAAA Appoints Ad Industry Champion Julie Thompson as EVP & CMO to Elevate and Amplify the OOH Industry
To take advantage of the growing surge in OOH’s popularity and relevance, OAAA also promotes Jeff Jan and Kate Scanlan focused on industry growth and marketing Washington, DC – July 25, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
OAAA Media Plan Awards Entries Open
Submit your stellar work! The 2023 Media Plan Awards’ call for entries officially opens today and we’re on the lookout for standout work that proves why OOH is a powerful platform that delivers efficiently and effectively. The most successful OOH campaigns go beyond the status quo; they require compelling creative, […]
Pat O’Donnell’s Parting Words
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about what the industry needs to do to nurture independent out of home companies, measurement, a mistake and gives his parting words. What does the industry need to […]
OAAA Partners with National Geographic Pristine Seas on World Ocean Day
Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Unmatched Beauty of Our Ocean Washington, DC (June 8, 2023)—On World Ocean Day, National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off […]