The Out of Home Advertising Association of America (OAAA) today announced the return of the Independents Summit, kicking off the 2026 OOH Media Conference for its second year. Designed specifically for Independent OOH companies, the Summit brings together local and regional companies for a focused afternoon centered on growth, innovation, […]
Lamar’s Ross Reilly and Giant Spoon’s Ian Grody to share insights on brand growth, creative strategy, and the evolving role of OOH WASHINGTON, D.C. — February 24, 2026 — The Out of Home Advertising Association of America (OAAA) today announced additional speakers for the 2026 OOH Media Conference, taking […]
Updated venue classifications support scalable DOOH buying and aligns the medium more closely with the omnichannel media ecosystem WASHINGTON, D.C. — February 9, 2026 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated […]
Guidelines/Program Information Objective The Future Leaders program champions diversity and fosters the growth of the next generation of out of home professionals. Selected participants will receive an all-expenses-paid trip to the 2026 OOH Media Conference, where they will engage in sessions, activities, and networking events—an invaluable opportunity to build connections and gain insights […]
OAAA President Anna Bager was interviewed at CES 2026. You can watch the full interview below. Here are some highlights. Why brands like out of home It’s the only medium really that is unskippable, unblockable and reaches any consumer at any point anytime a day and in their real lives…I […]
NEW YORK | January 7, 2026 — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshrypreviously served as Senior Vice President of Marketing and […]
Ohio regulators have approved a complete ban on cannabis advertising. The ban specifically outlaws billboard, transit, radio or TV advertising. Critics say the ban will face a first amendment challenge, because Ohio permits advertising for alchohol, but not for marijuana. What say you lawyers? The OAAA maintains a Cannabis […]
The Out of Home Advertising Association of America (OAAA) today announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of […]
The US out of home industry grew faster than the US economy and faster than inflation during the third quarter of 2025. US out of home revenues increased 4.5% compared to projected growth of 3.5% of the US nominal gross domestic product and 2.9% for US inflation. This marks […]
NEW YORK, N.Y. – December 3, 2025 – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective […]
