For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]
Invest in Our Planet This Earth Day OAAA and EarthDay.org have teamed up once again to launch a national out of home (OOH) PSA campaign for Earth Day. By downloading and sharing this creative, developed by Extra Credit Projects, you can use the power of OOH to grab attention and […]
As marketers seek to reach shoppers over the next few months, out of home advertising shows renewed, strong engagement for brands, especially across pharmaceuticals, video streaming networks, luxury, and alcohol NASHVILLE, TN – March 29, 2023 – Americans remain undaunted when it comes to spring and summer spending on travel, gifts, and […]
Honoring out of home excellence in cities large and small WASHINGTON, D.C. – March 29, 2023 – The Out of Home Advertising Association of America (OAAA) and Geopath announced the winners of the 8th Annual Local Case Study Awards at the 2023 OAAA/Geopath OOH Media Conference in Nashville, TN, this […]
OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
20th Century Studios for “Avatar: The Way of Water” Campaign Created by Disney Takes Home the Gold and Platinum OBIE Awards NASHVILLE, TN. – March 28, 2023 – The Out of Home Advertising Association of America (OAAA) today announced the 81st Annual OBIE Award winners. For the past eight decades, the […]
The year’s fastest-growing medium, OOH revenue hits $8.6 billion WASHINGTON, D.C. – March 28, 2023 – Out of home (OOH) advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This […]
The OAAA is extremely proud to reveal the finalists for the 81st Annual OBIE Awards. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence: spotlighting award-worthy campaigns, showcasing innovative technology, and signaling the future for the out of home industry. Click below to view this year’s OBIE […]
By Julia Cramer, Adomni Content Specialist Synopsis: We take a look at out-of-home’s growth factors and trends and how these will revolutionize outdoor advertising in 2023. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form […]
