More progress on establishing real time bidding standards for digital out of home. Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels. See press release below and a recent OAAA blog post on real time bidding. WASHINGTON, D.C. & LONDON […]
OAAA ANNOUNCES 81st OBIE AWARDS ILLUSTRIOUS JURY ROSTER, LED BY FCB NEW YORK CO-CHIEF CREATIVE OFFICER GABRIEL SCHMITT Judging Panel Includes The Badger Agency’s Madonna Badger, VMLY&R’s Manuel Bordé,Horizon’s Marc Fenty, Allstate’s David Marsey, Out of Home Creative’s Melody Roberts & Zambezi’s Grace Teng WASHINGTON, D.C. — December 6, 2022 […]
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]
Showcase Your Success with Peers Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]
From traditional to spectacular to the never-thought-we-could-pull-this-off, we’re looking for your best out of home for the 2023 OBIE Awards. We’re honoring more than eighty years of award-winning creative, captivating campaigns, innovative technology and the future of the out of home industry through the world’s oldest and most prestigious OOH […]
Thought Leadership Sessions to Help Industry Prepare for Accelerated Growth Post-Pandemic WASHINGTON D.C. (November 7, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced today a series of stellar panel sessions slated for Digital Signage […]
By Billboard Planet National Sales Consultant Pete Hautem Lance Bell was a mountain of a man. Stood about 6’2″ and weighed slightly north of 250. No fat. Just muscle. Adding to that frame was his beaver bottom skin Stetson hat always perched on his head. And, of course, he was […]
Trade association websites have to walk a fine line between communicating lots of information without being cluttered and hard to read. The OAAA’s new website gets it right. Well-organized and intuitive. Some of the things Billboard Insider likes: A clean starting page with 6 menu options and a visible loginbox… […]
Politicians have historically been heavy users of billboards in political campaigns. OAAA EVP of Government Affairs Mike Hershey reports that federal lawmakers may be able to use official office funds to buy billboards to advertise constituent services. Billboard Insider asked Mike to explain. What are official office funds? Hershey: All […]
82% OF TIKTOK USERS FREQUENTLY NOTICE PHOTOS OF OOH ADS POSTED IN THEIR FEEDS, DELIVERING STRONG ADDITIONAL ORGANIC REACH TO OUT OF HOME CAMPAIGNS Similar Numbers Reported by Instagram, Facebook, Snapchat & Twitter Users, According to OAAA-Harris Poll Research WASHINGTON D.C. (October 4, 2022) – Social media users are regularly […]
