By Kerry Yoakum Vice President of Government Affairs, OAAA OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA presents the Supplier Spotlight, asking about billboard fall protection: How does the new 1910 Subpart D – Walking Working Surfaces standard impact the use of fall protection? What are some […]
Scenic Kentucky lost in court, again. The highest court in Kentucky rejected Scenic Kentucky’s appeal in a long-running case involving the state’s regulation of digital billboards and vegetation control. Essentially, the courts said the anti-billboard group lacked standing to sue. Scenic Kentucky sued the Commonwealth after the legislature approved a […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Think of a topic of the day… it’s debated on billboards. Some say impeach the President; others say “Thank you, President Trump.” Even topics you haven’t thought of (like, say, the pros and cons of cruise ships in Charleston) are hashed out on […]
Thought Leadership from Nancy Fletcher, OAAA President and CEO Do billboards “speak?” Yes, said a judge in Cincinnati who invalidated the city’s new targeted tax on billboards. After six days of testimony, Common Pleas Court Judge Curt C. Hartman issued an injunction October 17 that blocked Cincinnati’s billboard tax. Billboards […]
Step right up! The 2019 OBIE Awards Call for Entries is open. Throw your hat into the ring for a chance to win at ‘The Greatest Sh-OBIE!” The OBIE Awards honor creative excellence in the OOH industry. Does your OOH campaign have the creative strength to defy the odds? […]
OAAA held a Supplier Update Webinar this week, featuring Lightking, with a theme of Turning Static Boards into LED Now. Here are a few of Insider’s take aways from the Webinar led by Timur Colak, President of Lightking. Lightking sees two impediments to converting static structures to digital: Permitting Cost, […]
By Ken Klein OAAA Executive Vice President, Government Affairs In northern Nevada – its airwaves crowded with political ads – Rep. Mark Amodei figures he can cut through the racket with billboards. Compared to political attacks on TV, (digital) billboards are sharp-looking, positive, and ever-present, says the candidate, seeking a fifth term […]
Last week the OAAA launched a bold new out of home positioning campaign called Get Out of Home. Here’s what OAAA chief marketing officer Stephen Freitas says about the designs. “This is just the first part of a campaign that will run through the end of this year. We are […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]
September 25, 2018, NEW YORK – The out of home (OOH) industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created […]
