April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
Tag: oaaa
OAAA Exposes Digital’s Reality Problem
March 21, 2016 – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. “This Is What Reality Looks Like,” written in partnership with agency of record Partners […]
Company of The Day: Wolverine Sign Works
Company: Wolverine Sign Works Markets: Michigan, Ohio, Kentucky, Indiana, Illinois, Minnesota, Iowa, North Dakota, South Dakota. Headquarters: 923 Bradley Street, Owosso, MI 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign works was founded in 1916 by a couple traveling salesmen who were staying at a hotel in Sandusky, Michigan. They decided […]
OAAA’s Ken Klein On Property Rights
Insider’s note: Ken Klein is EVP Government Affairs for OAAA. It’s fitting that we should publish an article on James Madison and property rights on James Madison’s birthday. Property Rights Go Back to the Earliest Days of the Republic By Ken Klein, EVP, Government Affairs OAAA Happy birthday, James Madison (born […]
Nancy Fletcher on Digital Billboard Regulation
OAAA’s Nancy Fletcher has published a special report called “Top Regulatory Focus – Digital Billboard Permits.” Some highlights from the report. The number of digital billboards is up to 6,400, up from 6,100 at mid year 2015. Lighting has become a focus of regulators. The OAAA can help arrange a […]
Outdoor revenues reach new high.
US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release. US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 […]
Nancy Fletcher On 25 Years at OAAA
In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. She was […]
