Nicole Hayes is OAAA’s Communications Director. She is responsible for public relations, member communications, social media, and public service efforts. Nicole joined OAAA in 2011. She began her career at the National Center for Missing and Exploited Children (NCMEC), where she helped promote implementation of the AMBER Alert system in all 50 states and abroad. Insider talked with Hayes […]
By Myron Laible, OAAA WASHINGTON, DC (Nov. 17) — As the Obama Administration winds down, its Department of Labor issued a new safety rule for general industry walking-working surfaces and personal fall protection, including billboards. Summary The new rule phases out an existing exemption for workers climbing on billboard […]
Insider thanks the OAAA for allowing us to print portions of this article. Nancy Fletcher OAAA President and CEO Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as […]
The OAAA has unveiled a new logo OAAA logo. Stephen Freitas, the OAAA’s Chief Marketing Officer says the mark uses the letter “O” in striking contrast within a red rectangle, setting apart the industry’s first initial against the common rectangle shape of so many out of home advertising panels and […]
AdMobilize, the leading provider of Computer Vision and Audience Intelligence solutions for Out of Home and DOOH, was invited to join the Outdoor Advertising Association of America (OAAA) Innovation Committee ; a trade organization whose member companies represent more than 90 percent of the country’s OOH advertising revenue. As a […]
Steve Nicklin is Vice President of Marketing for OAAA. Steve provides OAAA members, ad agencies, and advertisers with marketing insights and trends, oversees the OAAA marketing research function, and monitors ad spend performance of the OOH industry. His career has encompassed marketing leadership in the cable TV, radio, and retail […]
Circle City Outdoor, the owner of the Billboard Insider website, operates a small outdoor advertising plant in Indiana and Iowa. We watch every penny. We are an operator associate of the IBOUSA. Last month we also joined the OAAA for three reasons. Advocacy. No one does a better job […]
By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]
Reprint of a OAAA Thought Leadership Piece By Ken Klein, EVP – Government Affairs, OAAA. The election will produce a new Congress, with new leaders and new members on key committees. Elections remind us of the last clause in the First Amendment — perhaps overshadowed by its protection of free […]
By Nancy Fletcher, President and CEO, OAAA. I had the pleasure this weekend of saluting not one but two OAAA member companies celebrating their 100th anniversary. Paul Cook and his family, employees, customers, and friends celebrated 100 years of business for Wolverine Sign Works this afternoon at a Dixieland-music-filled picnic in […]
