By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What do you think makes mobile advertising an ideal complement to OOH advertising, and why should OOH media owners be thinking about mobile?” […]
The OAAA Operations & Safety Seminar is scheduled for October 8-10 in Rosemont, IL, at the Embassy Suites. Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Vince Miller, President of DDI Media, about the importance of safety in OOH operations. Why is safety an important topic for […]
By Nicole Randall OAAA Communications Director Football season is back, and with it comes BBQs, burgers, and beer. Beer is by far the football fan’s adult beverage of choice. A 2016 Harris Poll found 75 percent of adult Americans prefer to drink beer while watching football. The top two breweries in the […]
Company: Giesken Outdoor (Ohio) and Giesken Outdoor (Michigan) Markets: Ohio, Michigan Headquarters: 115 Sophia’s Lane, Ottawa, OH 45875 Phone: (866) 443-7536 or (419) 233-71453 Email: tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant in Northwest Ohio and Southeast Michigan, mainly Dearborn Heights with both digital and static billboards. Tom Giesken started the company […]
Pressure is constant to liberalize longstanding restrictions against commercial use of highway right of way, as government looks for new ways to fund transportation. Debate about the future use of public right of way begs the question: what is allowed under current rules? Attorney Hunter Odom (Louisiana State University Law, […]
By Ken Klein, OAAA Vice President, Government Affairs As the legal cannabis industry buys more advertising, this emerging category is spawning niche ad agencies and new regulations. Thirty states and the District of Columbia currently have laws broadly legalizing marijuana in some form, led by Colorado and Washington State in […]
By Nicole Randall OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “What was your favorite OOH creative for a summer movie this year?” Mendi Robinson, AVP of Marketing, Lamar Advertising I really appreciated the simplicity […]
By Nancy Fletcher, OAAA President and CEO First, we Get Out of Home. Get Out of Home featuring ad industry legend Stan Richards On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. With the tagline, Get Out of Home, the goal of the campaign […]
A Special Report By Nicole Randall, OAAA Communications Director When East Wake High School in Wake County, NC, adopted a policy that no longer names a class valedictorian, a proud father was determined to ensure his son was still recognized for his achievements. Gary Allmon purchased a digital billboard ad. […]
August 21, 2018 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.7 percent in the second quarter of 2018 compared to the previous year, accounting for $2.49 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2018 the OOH industry is up 3.6 […]
