March 7, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend was up 7.2 percent in the fourth quarter […]
By Nicole Randall OAAA Communications Senior Director Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for the HelpCOS campaign, where all money collected goes […]
My Turn From Nancy Fletcher, OAAA President and CEO The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. Transformation What’s next […]
By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “Sometimes a client will submit creative you know won’t produce the desired results. How do you convince a client to change creative direction?” Don […]
By Patrick O’Donnell, President, Yesco “I have seen the enemy and he is us.” This week – from Boise — I’ve been reminded why our industry can earn a poor image in the eyes of communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you […]
OAAA announced on February 4 that President and CEO Nancy Fletcher plans to step down at the end of 2019 after nearly three decades at the helm. Insider asked Nancy to share her insights about lessons learned and what’s next. Nancy, with 28+ years at OAAA, what’s your top take […]
February 4, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades. […]
Start-Up OOH Media Company Creates Immersive Experiences January 30, 2019 (Washington, DC) – BOLDSITE Media, a destination OOH media company, has joined the Out of Home Advertising Association of America (OAAA). BOLDSITE is an OOH advertising company that partners with real estate developers, advertising agencies, and brands to create immersive […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Vice President Pence’s brother Greg joined the committee that controls billboard issues in Congress. A pro-life Marine, Greg Pence (R-IN) says President Trump needs more Marines in Congress to accomplish Trump’s mission. Pence will be joined on the transportation committee by anti-Trump […]
Commercial News has a feature on Danville, IL headquartered Watchfire signs. From March to September Watchfire will be installing the largest single video in the world at the Fremont Street Experience in Las Vegas. 130,000 square feet of digital signage. That’s equivalent to 193 bulletin faces in case you’re counting. […]
