Tag: oaaa

Nancy Fletcher on Why You Should Attend the OOH Conference 2019

OAAA President and CEO Nancy Fletcher was a guest on last week’s Billboard Insider podcast.  Nancy talked about the upcoming OOH Conference. Why Should Someone Plan to attend the May 20-22 OOH Conference? It’s going to be amazing.  It’s at the Aria Resort in Las Vegas.  It’s equal parts celebration, […]

Traffic Safety: Government Communicates via OOH

Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]

Integrity First: Remembering OOH Legend Karl Eller

By Nancy Fletcher, President and CEO, OAAA As media, sports, and academia honor the memory of the legendary Karl Eller (1928-2019), his many admirers recall the traits that guided him and inspired others. I knew Karl 40 years. He was positive, even when times were tough. He was resilient, standing […]

Universal Studios to Receive OBIE Hall of Fame Award

By Will Collier, OAAA Programs Manager Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created […]

Times Square Arts, Advertising Week New York, and OAAA Sponsor Contest

Seeking artist submissions to be exhibited on participating electronic billboards in Times Square during 2019 Advertising Week New York New York, NY – March 8, 2019 – Times Square Arts announced today that they have partnered with Advertising Week and Out of Home Advertising Association of America (OAAA) and are […]

US Out of Home Advertising Up 4.5% to Record $8 Billion in 2018

March 7, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend was up 7.2 percent in the fourth quarter […]

Using OOH to Help the Homeless

By Nicole Randall OAAA Communications Senior Director Action groups and non-profit organizations have used billboards and other OOH advertising formats to raise awareness and seek support for the homeless community. Last October the City of Colorado Springs used billboards to increase outreach for the HelpCOS campaign, where all money collected goes […]

#OOH2019: Celebration, Inspiration + Transformation

My Turn  From Nancy Fletcher, OAAA President and CEO The OOH industry’s national conference in May is equal parts celebration, inspiration, and transformation. It’s tough to pick a favorite. With relentless change — in media, in the marketplace, and technology — transformation may be first among equals. Transformation What’s next […]

Creative Circle: Changing A Client’s Creative

By Stephen Freitas, OAAA Chief Marketing Officer OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “Sometimes a client will submit creative you know won’t produce the desired results. How do you convince a client to change creative direction?” Don […]

“I have seen the enemy and he is us.”

By Patrick O’Donnell, President, Yesco “I have seen the enemy and he is us.” This week – from Boise — I’ve been reminded why our industry can earn a poor image in the eyes of communities, regulators, and yes, even advertisers. Just because you can do something doesn’t mean you […]