By Ken Klein OAAA Executive Vice President, Government Affairs In the fog of the (long) 10-way presidential debate in Houston, out of home media (OOH) got a shout-out as an effective problem solver for crime fighters. “There was a kid named Byron Phillips that was shot on his front porch,” […]
Why I Joined OAAA Today is my first day as the new President & CEO of OAAA, and I am super excited to take on this new role. During my first 90 days, I’ll work with CEO Emeritus Nancy Fletcher and the OAAA staff to get up to speed as […]
From Nancy Fletcher OAAA President and CEO Poet Chaucer made the profound point, “All good things must come to an end.” As I prepare to pass the baton to a new OAAA leader next week, I’d like to share three sentiments. First, thank you. Second, we share confidence in […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to 11 students across the United States for the 2019-2020 academic year. This year, a record-breaking 160 applications were received. The recipients of the 2019-2020 FOARE scholarships: Joshua Cortez (Dallas, TX) was named the recipient of the $5,000 Allman […]
By Nicole Randall OAAA Communications Senior Director OAAA is gearing up for a busy fall. Join OAAA and the OOH industry at the following ad events through the end of the year: Advertising Week New York September 23-26 | New York City newyork.advertisingweek.com This year at Advertising Week New York, […]
US out of home revenues have grown faster than the US economy for three consecutive quarters. Out of home revenues grew 7.7% during the second quarter of 2019 versus 4.6% growth in the nominal US GDP. Here’s the data. US Nominal GDP change versus US Out of Home […]
August 21, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Year-to-date 2019 the OOH industry is […]
By Nicole Randall, OAAA Communications Senior Director Political ad spending in 2020 is expected to hit $10 billion, with presidential election spend to reach record levels, surpassing $2.7 billion. According to data published by Advertising Analytics, about two-thirds of the presidential ad spending will come from President Trump and the Democratic […]
By Randy Brice, Telenotes Let’s take a closer look at some CRM stats: CRM adoption rates are as low as 24% 71% of sales reps complain that they spend too much time on date entry 79% of opportunity-related data collected by reps is never collected on a CRM Selecting the […]
How would you feel if your out of home company revenues increased by 50%? The US out of home industry did $8 billion in revenue last year which equates to 4% of the US advertising spend. Out of home advertising averages 6% of the global ad spend. See this chart […]
