One of the many things Insider loves about OOH is our commitment to doing good in our communities and the world. One of the groups that operators work with is The Foundation for a Better Life and their PassItOn.com out of home campaigns. Insider had the opportunity to interview Gary Dixon, President […]
From the OAAA Outlook Newsletter OOH revenue in the United States is expected to continue its steady growth through 2019 and 2020, according to the US Media Forecast Report recently released by GroupM, WPP’s media investment group. Overall ad spend in the US grew by 9.5 percent in 2018. The group forecasts […]
Here is an update on privacy issues, based on the OAAA-sponsored meeting of industry attorneys in New York on June 6 and the annual privacy summit sponsored by the Digital Advertising Alliance (DAA) in Washington, DC, on June 5-6. State Activity An unprecedented number of states have considered pro-privacy legislation […]
By Nicole Randall OAAA Communications Senior Director Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will command nearly 40 percent of all consumer […]
By Q Chaghtai Digital Brand Manager at OAAA As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC brownstones, and if I turn my head […]
May 29, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The revenue increase marks nine years […]
Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without […]
NEW YORK, May 22, 2019 – JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public […]
Insider is reprinting Nancy Fletcher’s May 21, 2019 goodbye speech to the OAAA. A remarkable leader with remarkable accomplishments. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. Later this year, we will welcome […]
May 21, 2019 (Las Vegas, NV) – The out of home (OOH) advertising industry honored eight industry leaders with its most esteemed awards May 21 in Las Vegas. Nancy Fletcher, president & CEO of the Out of Home Advertising Association of America (OAAA) was presented with the highest honor, the […]
