Some big brands are sitting out the Super Bowl. Insider wanted to know more about out of home (OOH) media at the big game (February 7 at Raymond James Stadium, Tampa). We asked OAAA’s Anna Bager for an update:

Anna, how is OOH media part of the Super Bowl?

First of all, Daktronics lights up Raymond James Stadium. Outside the stadium, the host committee is counting down the days to the Super Bowl . . . on billboards.

Plus, brands and causes are communicating via our medium.

 What brand stands out?

Game Day vodka — which is based in Florida — is on more than 30 billboards in the Tampa-St. Pete market, with sharp creative that says “GAME. OVER.”  This new brand launched its first OOH campaign last year in Florida markets.

 You mentioned causes.  Can you tell us examples?

Environmental Defense Fund-Florida displays its message about climate change, which generated publicity.

Buses, car wraps, and billboards are part of a campaign to fight human trafficking sponsored by a local commission; the campaign was created by the FKQ agency in Clearwater.  Federal and state and local agencies  have also posted messages asking for help from the public (“see something, say something”) with a toll-free tip line.

Do you have a favorite football story?

When Tom Brady left New England for Tampa Bay, the Patriots thanked him on billboards. Tampa Bay welcomed Tom Brady on billboards. Classy all around.

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