October 21, 2019 (Washington, DC) – In a typical week, out of home advertising (OOH) can amplify the reach of every other major media channel to more than 90 percent, according to a new study conducted by MRI|Simmons. The report, commissioned by the Out of Home Advertising Association of America […]
By Dan Levi EVP-CMO, Clear Channel Outdoor Americas Last week, the world of marketing and advertising was focused on Orlando for the ANA Masters of Marketing conference, the annual gathering of the industry’s top marketing professionals, and a universe of media, creative, data, AdTech and MarTech companies. The theme of […]
Today’s podcast guest is Anna Bager, President and CEO of the Out of Home Advertising Association of America. Anna talks about growing up with billboards, why out of home is a hot medium, why she joined the OAAA, where out of home is doing a good job and where it […]
October 14, 2019 (Washington, DC) – Nine new out of home (OOH) advertising businesses have joined the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire US OOH industry. “Media and marketing businesses are flocking to OOH right now,” said OAAA President & CEO […]
By Anna Bager, OAAA President & CEO I began my new role at OAAA in mid-September. What a month it has been! Over the past four weeks, I’ve commuted between our headquarters in Washington and a temporary office in New York, and I’ve begun to travel around the country on […]
By Ken Klein OAAA Executive Vice President, Government Affairs Following the September 18 webinar on cannabis advertising OAAA received many more questions on the topic. What about taxi tops? Yes. Taxi tops carry ads for cannabis businesses. Here are examples of cannabis ads in Las Vegas, Miami, and Los Angeles: […]
By Nicole Randall OAAA Communications Senior Director “People gravitate to a positive message.” That’s what Josh Wilson, owner of Living Water Irrigation in Tulsa, OK, told OAAA over the phone last week. Wilson’s digital billboard messages professing this love for his wife went viral last week. When Wilson told his […]
Here are Insider’s top 5 quotes from the Independent Billboard Operators fall show which concludes today. Daktronics Lighting Expert Eric Johnson on the importance of lighting studies More and more regulatory authorities are requiring a lighting analysis for digital sign permitting. I was getting 1 request a month a year […]
By Pete Hautem, Sales Consultant, Paragon Printing I read the David English post on Out-of-Home sales rep mistakes. Very good. Let me follow up on that if I may. I’m a sales/marketing “veteran” in this crazy business. Started in 1977 in Atlanta working for Lance Bell’s. Lance’s ABC which was […]
By Nicole Randall OAAA Communications Senior Director Greta Thunberg, the 16-year-old Swedish climate activist and Nobel Peace Prize nominee, sailed into New York Harbor August 28 and was met by a fleet of 17 sailboats representing each of the United Nation’s Sustainable Development Goals (SDGs) on their sails. Thunberg was […]
