Tag: melody roberts

Proof that Spec Art Sells

By Melody Roberts, Out of Home Creative. I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

IBOUSA Creative Challenge Winners

Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place.  Schlitterbahan Water Park.  Designed by Melody Roberts with Out of Home Creative.  Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]

Billboard Insider Podcast Episodes

Here is a list of the Billboard Insider Podcast episodes.  You can listen to each episode by clicking on the links below or by using apple podcasts, android, google podcasts, stitcher, tunein or spotify. Episode 5 – Geopath’s Kym Frank discusses mistakes which other media channels have made, Geopath’s measurements […]

Melody Roberts on Principles of Good OOH Design

This week’s podcast guest is  Out of Home Creative’s Melody Roberts. Melody discusses out of home design principles, common design mistakes, how digital and static design differ and how to effectively use a designer.  Click below to listen to the podcast on your computer or to subscribe to the podcast […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]