Smile Doctors, the largest national dental support organization focused on orthodontic care, partnered with Melody Roberts of Out of Home Creative to launch their national OOH campaign and brand re-refresh. The campaign won third place in the OAAG creative awards. We asked Melody about the campaign and process: “I previously worked with […]
A reader writes My longtime customer’s artwork and vinyl look terrible, but I can’t get them to even respond to my requests to update. Starting to make me and them look bad. Any suggestions? We asked Melody Robert of Out of Home Creative what she would do and she said […]
By Melody Roberts, Owner|Chief Creative Officer, Out of Home Creative. If you’re in the OOH industry, you’ve probably worked with a realtor or two or a hundred… I design at least two realtor advertisements a week, and they love advertising on street furniture and, of course, billboards. Realtors are great […]
Today’s podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here are the highlights. How did COVID impact your business? Probably like most, I had a downturn through June. And then, in […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement to offer clients a better creative experience. One thing always comes to mind: how we engage with our clients. Too many emails and texts = loss of dialogue and miscommunication. With what we […]
In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of the creative it generates. Out of Home Creative’s Melody Roberts comments: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my […]
Signage Expert Brad Getter (www.bradgetter.com) highlighted a great design tool while commenting on this week’s Rate This Ad column by Melody Roberts. Melody’s review of the Tachi Palace ad was spot on. This is an issue I’ve seen far too often, and this kind of art is what gives outdoor […]
