Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without […]
Tag: lamar
Chesterfield County proposes sign code amendment
The Chesterfield Observer reports that Chesterfield County has reached an agreement with Lamar to amend the county’s sign code. The changes are the result of a 7 month process including three public work sessions. Key elements of the agreement include: A cap on the number of billboards in the county […]
3 Takeaways From Last Week’s IBOUSA Convention
Terrific convention for the IBOUSA in Savannah last week. Congratulations to Chris Cowlbeck and the IBO staff for all their hard work. Insider noticed three things that we wanted to point out as highlights to the convention. Programmatic is no longer a foreign language to the IBOUSA membership – How […]
Paul Wright on Landmark, Lamar, Outfront, Clear Channel and Link
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast Landmark I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They […]
Regulatory Roundup May 10, 2019
The Pilot reports that the North Carolina state house has approved a HB 645 which allows a billboard to be relocated within a 2 mile radius when it has to be moved for road projects. The bill is sitting in the Senate rules and operations committee. A similar bill failed […]
Lamar Expands Denver Transit Ad Displays
Denver, CO – May 7, 2019 – With the recent grand opening of the G-Line commuter rail in Denver, Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home (OOH) media companies in the world, is pleased to debut a range of new outdoor advertising opportunities for local […]
Examples of How Digital Billboards Communicate With The Public During Emergencies.
Last Friday’s story on Ashby St’s tornado warning network illustrates how digital billboards perform a huge public service by allowing government agencies to communicate with the public in an emergency. Ashby St isn’t the only out of home company which uses digital billboards to help communicate with the public in […]
Lamar Organic Revenue Up 2.2% in 1Q 2019
“The first quarter played out largely as we anticipated, with acquisition-adjusted revenue growth a little over 2%. I’m particularly pleased by the continued strong performance of our digital platform, and I’m optimistic about the balance of 2019.” That’s how Lamar CEO Sean Reilly summarized first quarter 2019 financials. Here are […]
Lamar Tease and Reveal for Jeff Ruby’s Steakhouse.
Lexington, KY – April 23, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, this week launched the third and final phase of a billboard campaign in Lexington, KY designed to generate maximum awareness of and excitement for this week’s […]
How Lamar Won a Backyard Fight
Lawmakers in Louisiana overwhelmingly defeated an anti-billboard proposal (14-to-3). Insider breaks down the three-hour hearing in Baton Rouge at the State House Transportation Committee, to share what worked. Background In Louisiana, the trucking/logging industries blame lawsuits and trial lawyers for inflating insurance rates. Frustrated truckers and loggers took aim at billboards, […]