Insider spotted a Lamar ad campaign which uses weather triggered advertising on 6 digital billboards in Baton Rouge on behalf of Accutemp an AC/heating company. Ian Dallimore, Lamar’s Director of Digital Growth, talked with Insider. Where did the idea come from? Our account executive in Baton Rouge worked with Accutemp’s […]
Tornado season highlights the expanding partnerships between emergency messengers and digital billboards. Insider takes you inside the fast-moving preparations for recent severe weather in Oklahoma, to explain the speed and sophistication of these partnerships. 5:58 pm Saturday (May 18): authorities sent a group text to activate digital billboards on Sunday. […]
Here are the top 10 quotes Insider heard at the OAAA 2019 convention. OAAA President and CEO Nancy Fletcher: I want to leave with you the single most important lesson I’ve learned in 40-plus years in OOH. The OOH industry would in no way be where it is today without […]
The Chesterfield Observer reports that Chesterfield County has reached an agreement with Lamar to amend the county’s sign code. The changes are the result of a 7 month process including three public work sessions. Key elements of the agreement include: A cap on the number of billboards in the county […]
Terrific convention for the IBOUSA in Savannah last week. Congratulations to Chris Cowlbeck and the IBO staff for all their hard work. Insider noticed three things that we wanted to point out as highlights to the convention. Programmatic is no longer a foreign language to the IBOUSA membership – How […]
Signvalue co-founder Paul Wright talked about Landmark, Outfront, Clear Channel and Link on this week’s Billboard Insider Podcast Landmark I think that they represent a threat to the industry but not as big a threat as I initially thought…They’re really looking for long term leases that have solid revenue streams…They […]
The Pilot reports that the North Carolina state house has approved a HB 645 which allows a billboard to be relocated within a 2 mile radius when it has to be moved for road projects. The bill is sitting in the Senate rules and operations committee. A similar bill failed […]
Denver, CO – May 7, 2019 – With the recent grand opening of the G-Line commuter rail in Denver, Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home (OOH) media companies in the world, is pleased to debut a range of new outdoor advertising opportunities for local […]
Last Friday’s story on Ashby St’s tornado warning network illustrates how digital billboards perform a huge public service by allowing government agencies to communicate with the public in an emergency. Ashby St isn’t the only out of home company which uses digital billboards to help communicate with the public in […]
“The first quarter played out largely as we anticipated, with acquisition-adjusted revenue growth a little over 2%. I’m particularly pleased by the continued strong performance of our digital platform, and I’m optimistic about the balance of 2019.” That’s how Lamar CEO Sean Reilly summarized first quarter 2019 financials. Here are […]
