Tag: creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Daily Billboard’s 3 of a Kind: Halloween

With the witching season well underway and ghoulish skeletons, cobwebs and gravestones adorning houses and lawns, this month Daily Billboard thought we’d look at how different companies approach Halloween in their outdoor ads. First up is this horrifying special extension cut-out example for Universal Studios Hollywood’s annual Halloween Horror Nights. […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer […]

JAJA Tequila uses out of home to create buzz

The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]

What Does Good Billboard Creative Look Like?

By View Chicago, LLC. Good billboard creative is simple, but not easy.  When advertisers get it right, we look to examine what they’re doing that’s working. Our featured billboard creative for this post is @ Properties.  @ Properties is Chicago’s largest residential real estate brokerage. They are neighborhoods experts, and […]

Haleigh Powell on Great Creative

By Haleigh M Powell, Client Relations, Huntington Outdoor We like catchy, clean, and bright creative work, right? The best creative work is simple, to-the-point designs. So why is it so hard to work with your clients and create these classic, easy-on-the-eyes designs? The difference between amazing and average designs has […]

Outfront Targets Up Front Execs

OUTFRONT Media is running an interesting set of ads during the May 13-16 television upfronts.  The upfronts are a series of meetings in which the broadcast and cable networks make their annual pitch to media buyers and marketers to secure advertisers for the coming season’s lineup. OUTFRONT is highlighting its […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Extra Credit Projects billboard for D.A Blodgett St Johns

Insider is a big fan of Extra Credit projects work.  It’s fresh, witty and readable.   GRAND RAPIDS, Mich, May 7, 2019—Local children’s advocacy group, D.A. Blodgett–St. John’s, is back on billboards with a new message bringing awareness to their child and family advocacy services.Last month, the Grand Rapids organization teased West Michigan with […]