WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. This new role aligns with the company’s heightened focus on audience-based selling as the out […]
Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of […]
WASHINGTON D.C. (July 20, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. This year, the OAAA is honoring OOH advertising trailblazers with the Industry Hall of Fame Award. The winners include: […]
By Anna Bager OAAA President & CEO I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. I’m proud because a French company (JCDecaux) […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Last week a Democratic Congressman from New England wanted to amend the Highway Beautification Act (HB) to prohibit vegetation control for billboard visibility. The OAAA helped block the amendment. This week the same amendment was refiled by Republicans Nancy Mace of […]
WASHINGTON D.C. (June 29, 2021) – Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role in restoring their confidence as they prepare for the next school year. Delving into demographics shows even higher numbers among 25-34 year-olds […]
OAAA’s Mission By: Anna Bager President & CEO, OAAA Click here to view the published article. As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for […]
Over the last week or so, there has been a flurry of stories floating around and many of you have asked me to share what the IBOUSA comments were. Today Anna Bager released a statement that nicely summarizes what we can expect from OAAA as our industry trade organization. Please […]
