WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]
To take advantage of the growing surge in OOH’s popularity and relevance, OAAA also promotes Jeff Jan and Kate Scanlan focused on industry growth and marketing Washington, DC – July 25, 2023 – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire […]
Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout. We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy. Functional and beautiful […]
As marketers seek to reach shoppers over the next few months, out of home advertising shows renewed, strong engagement for brands, especially across pharmaceuticals, video streaming networks, luxury, and alcohol NASHVILLE, TN – March 29, 2023 – Americans remain undaunted when it comes to spring and summer spending on travel, gifts, and […]
OAAA/Geopath OOH Media Conference Nashville, TN Tuesday, March 28, 2023 Welcome to the 2023 OAAA/Geopath OOH Media Conference! It’s great to be with everyone today. We’re thrilled that over a thousand OAAA members and their partners have registered for the conference. Today, I’m looking forward to sharing all of the […]
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
By Julia Cramer, Adomni Content Specialist Synopsis: We take a look at out-of-home’s growth factors and trends and how these will revolutionize outdoor advertising in 2023. Following a taxing couple of years, out-of-home (OOH) advertising has gradually been on the uphill road to recovery. 2022 has proven this form […]
Billboard Insider has been thinking about how ChatGPT might impact out of home advertising. ChatGPT uses artificial intelligence to answer questions. It works best for generic queries. Billboard Insider asked the ChatGPT how out of home advertising works and got an acceptable response. The chatbox struggles to incorporate timely information. […]
On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of 2022, issues to watch in 2023 and new initiatives for independent out of home companies. What are some out of home stories to watch in 2023? Keeping an eye on the economy…I have a […]
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]
