Welcome to the 2024 OAAA OOH Media Conference. This year marks our most diverse and dynamic event yet, with over 1,000 attendees spanning our incredible membership, world-class brand marketers, agency leaders, and technology partners – all here to elevate and celebrate out of home. This year’s theme is “Our Moment,” […]
Anna Bager on why the just released MRC standards are a great thing for out of home In a recent Mediapost survey of advertisers and agencies, 87% said MRC accreditation was important to their measurement data. ANA + 4A’s are big supporters as well. This was a moment we […]
Partnership Bring Awareness To The Dangers Of Plastics To Human Health WASHINGTON, April 18, 2024 /PRNewswire/ — EARTHDAY.ORG, the global force behind Earth Day, is partnering with the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, for the sixth year in a […]
WASHINGTON, D.C. – MARCH 26, 2024 – the leading trade group representing the entire OOH advertising industry, announced the appointment of Andy McDonald as its new Senior Vice President, Government Affairs. In this role, McDonald will advocate for the out of home industry at the state and local levels and […]
On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of home stories to watch in 2024 and what brands are saying about out of home. What are some important stories to watch in 2024 2024 is an election year that’s going to be huge and […]
NEW STUDY FROM BENCHMARKETING FINDS SHIFTING GREATER SHARE TO OUT OF HOME MEDIA DRIVES HIGHER EFFECTIVENESS AND ROI FOR BRANDS DECEMBER 5, 2023 (WASHINGTON, D.C.) – A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to […]
Digital OOH Accounts for Nearly One Third of Sales In Q3, Up 6.8% From A Year Ago November 16, 2023 (Washington, D.C.) – Out of home (OOH) advertising revenue increased 1.1% in the third quarter of 2023 compared to the previous year, accounting for $1.96 billion, based on the […]
OAAA CEO, Anna Bager was interviewed last week by Street Fight. You can read the entire article on this Street Fight Link, but Billboard Insider wanted to share a few excerpts from the article How has the OAAA changed since its founding in 1891? The association was formed as the […]
Roswell, GA – September 21, 2023: Link Media Outdoor (Link), is pleased to announce that it has named Kerry Yoakum to the position of General Counsel. Kerry is a 15-year veteran of the outdoor advertising industry. Prior to joining Link, Kerry served as Senior Vice President of Government Affairs for […]
WASHINGTON, D.C. – SEPTEMBER 18, 2023 – More Gen Z consumers are planning to travel this holiday season as compared to other generations and are prioritizing new cities and experiences, according to “OOH Consumer Insights & Opportunities Q4 2023: Holiday Travel & Shopping,” the latest research report conducted by The […]
