Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville.

Anna Bager on a healthy turnout.  

We are super thrilled that over 1,000 Geopath and OAAA members are here…

OUTFRONT VP National Creative Director, Eddy Herty on creative

Functional is easy.  Functional and beautiful isn’t…If our canvases look like crap we look like crap…Your brain processes images 60,000 times faster than text.  Why the hell do we clutter a billboard with text?

Lamar Advertising’s Vice President of Digital Development Bill Ripp on what he’s learned after installing 4,000 digital billboards.

Freeway sites can be tricky.  In heavily populated urban areas yes.  In between towns you ought to think twice.  You have to watch the size of a board.  Don’t put a poster panel on a freeway.

Solomon Partners investment banker Mark Boidman says large formats are hot

Brands want reach and impact with large format media.  Impact is a key word.  Out of home stands out….Large format billboards are growing faster than the rest of the market.  10-15%/year versus 4% for traditional.

Lamar CEO Sean Reilly on healthy out of home numbers in spite of economic clouds

If this is what a recession feels like, please sir may we have another.

Billboard Insider’s take:  This year there were more attendees and happier vendors than last year’s show which was a long plane ride and a two hour drive from any airport.  Billboard Insider was delighted to attend three panels with content for independent billboard operators.  We’re part of the out of home ecosystem just like agencies and advertisers and big companies.  Kudos to Anna Bager and the folks at the OAAA for a well run show.

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