The OAAA 2021 annual report was released yesterday. We are reprinting Anna Bager’s letter to the out of home industry. Dear OAAA members, colleagues, and friends, I am delighted to share the 2021 OAAA Annual Report with you. As the world grapples with returning to normalcy, one thing is certain […]
Tag: Anna Bager
OAAA Adds EVP – Commercial Marketing and Chief Creative Office
Key Hires Demonstrate Commitment to Advocating for OOH as a Transformative Media Asset for Reaching Consumers WASHINGTON D.C. (December 8, 2021) – The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, […]
US OOH Revenue Up 38% in 3Q 2021
WASHINGTON D.C. (December 7, 2021) – Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. […]
Happy Thanksgiving from Billboard Insider
Billboard Insider is taking today and tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To SignAd’s Taylor Buckholtz for being Billboard Insider’s most recent and 3,122nd newsletter subscriber. To Anna Bager and […]
Out of Home a powerful tool for reaching Gen Z and Millennials
WASHINGTON D.C. (November 18, 2021) – Out of home (OOH) advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a new consumer survey. More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and […]
Smooth Sailing for OOH as Online Faces Headwinds
By Anna Bager, OAAA President and CEO Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s iOS 14 will severely impact Facebook’s advertising […]
The Latest On… Privacy
By Anna Bager, OAAA President and CEO Developments in the area of privacy law are coming fast and furious, and you can count on OAAA to keep you informed. Here are five key developments regarding data and privacy: 1. Enforcement has started in California The office of California’s Attorney General […]
OAAA best practices for marketing mix and attribution models for OOH media
WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]
OAAA Releases Creative Best Practices Guide
WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]
The IBO Show in 5 More Quotes
Here are five quotes which summarize day two of the Independent Billboard Operators (“IBO”) fall 2021 show. OAAA President Anna Bager likes the vibe It’s great to be here. There’s so much positivity. To be back here and talk about growth again is so uplifting. Integration Media Chief Operating Officer […]
