Dear OAAA members, colleagues, and friends,

I am delighted to share the 2021 OAAA Annual Report with you. As the world grapples with returning to normalcy, one thing is certain – 2021 was a historic year and reinforced how much value there is in our medium and collective voice. Your support made it possible for us to carry out our mission to protect, advocate and serve as an accelerator for the industry:

• Legislative & Regulatory Milestones: In a year wedged between the presidential and mid-term elections, government at all levels enacted changes that impact out of home advertising. As a result, OAAA responded to 350 member requests for information from Government Affairs.

• Uniting Voices to Push the Industry Forward: Our 1,220 board, committee, and working group participants were busy this year too. Together, we brought forth seven new standards and guidelines.

• Research & Insights: In 2021, we answered many customized marketing requests from members – 425 to be exact. Perhaps more importantly, we kept our finger on the pulse of consumer sentiment and intent through these trying times to provide you with tangible insights.

• Connections – Both Virtual and In Person: As travel restrictions loosened and vaccine adoption spread, we were thrilled to safely connect with our members in person for the first time in more than 18 months. We saw many of you at New York Digital Signage Week, ANA’s Master of Marketing Conference, and we even held a few council meetings together. Virtually, we connected in more ways than ever before. Our industry conference “Future. Proof.” boasted 1,100 in attendancenwith 70+ advertisers and featured the most diverse lineup of speakers to date.

We are entering the Golden Age of Out of Home when the possibility of elevating the marketplace beyond a specialty investment to a core element of a multichannel marketing mix will become a reality. OOH is positioned for double-digit growth in 2022; and while we are proud of what we have achieved together there is always more work to be done.

In 2022, we are doubling down on our investment in the programs that matter to our members, as we continue our mission to protect, advocate, and accelerate the growth of the entire OOH industry.

• Research that will help underline the value of OOH
• Standards and guidelines in support of your business goals • Lobbying efforts to protect your business interests
• Higher visibility for OOH media and our members in market

We look forward to reaching new heights of collaborative success as we continue to amplify the enduring strengths of out of home as a transformative intersection to influence consumers.

All my best,

Anna Bager President & CEO