Company: New South Outdoor Markets: Alabama Address: 711 Signal Mountain Rd #203 Chattanooga, TN 37405 Phone: 256-253-1440 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in North Alabama. Insider talked with New South’s owner Neil Bell. Neil, how did you get into the out of home advertising business? I started […]
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Company of the Day: Myrtle Beach Outdoor
Company: Myrtle Beach Outdoor Advertising Markets: North Carolina, South Carolina Address: 621 S Madison St, Whiteville, NC 28472 Phone: 910-642-8121 Email: ajernigan@mboutdoor.com Myrtle beach outdoor operates a plant of bulletins, jr bulletins and digital displays in North and South Carolina. In October 2019 Myrtle Beach sold 14 billboard faces in Florence […]
New Geopath Webinar Series Announced: Speaking Frankly
The Geopath team is excited to announce our newest webinar series; Speaking Frankly! Hosted by Geopath President, Kym Frank, the series will consist of short interviews with thought leaders from across the advertising industry. The focus of the series will be to continually foster insightful discussions on topics relevant to Out […]
Place Exchange Launches First Certification for Programmatic OOH
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Paul Wright on Land Lease Costs
You already know that land lease costs are critical to keeping your expenses in check. Trust me, your land lease costs are one of the first things that buyers will ask about your plant. So you always try to negotiate low land lease rates on new sign sites, but landowners […]
Adomni Expands Cartop Program to Include Niio Digital Artwork
LAS VEGAS – Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February. […]
Rate This Ad By Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rater is Greg Callaham www.gregcallaham.com) […]
Geopath reports distance travelled is 95% of pre-covid.
Geopath has updated the COVID-19 Mobility Update with data through the week beginning July 13, 2020. Daily miles travelled is now 95% of the travel occurring the first week of March prior to COVID-19 restrictions. [wpforms id=”9787″] Paid Advertisement
OOH is Brand-Safe and Effective
By Michael Rosen, Chief Revenue Officer, Intersection A few weeks ago, the Reuters Institute for the Study of Journalism published the results of its most recent global news consumption survey. The study revealed that people all over the world have lost faith in nearly all forms of content-driven media, whether […]
Company of the Day: Insite Mediacom
Companies: Insite Mediacom Markets: Nationwide Headquarters: 150 NW 7th Avenue, Suite 3, Plantation, FL 33317 Phone: 888-867-2194 Insite Mediacom owns and operates over 1600 outdoor advertising faces in Georgia, South Carolina, West Virginia and Maryland. Insite also operates a network of over 15,000 bus shelters, bench and bus wraps nationwide via […]
























