Uncategorized

Billboard Insider Classifieds March 5, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

A Fix for the Content Blues

By Gina Kuck, Business Development, Daktronics National Account Do you ever feel like you’re having a Groundhog Day experience? Scene: Groundhog Day, the movie (1993) Plot Summary: A weather man is reluctantly sent to cover a story about a weather forecasting “rat” (as he calls it). This is his fourth year on […]

OOH’s OBIE Awards Entries Surge 40%

By: Rick Robinson, OAAA Chief Creative Officer in Residence Reflecting the dramatic rise in OOH Media investment, entries for the 80th annual OBIE Awards increased 40% over 2021 and have surpassed pre-pandemic years. This further demonstrates the power of OOH as a brand catalyst for creativity in the public space […]

Billboard Insider Classifieds September 4, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Billboard Insider Classifieds May 22, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

City of Houston Has RFP For Digital Billboards

In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards.  Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs.  A […]

Advertising Marijuana in California, Part 2

(Part 1, yesterday, Richard Hamlin described a court decision banning all marijuana advertising on Interstate Highways within California and on State Highways that cross its border.  The decision struck down a regulation that banned such advertising only within 15 miles of the state’s border.  The decision found the regulation to […]

Geopath Mobility Report Shows Traffic is 94% of Normal

  Geopath’s Mobility Report dated October 8, 2020 shows that average daily miles travelled is 94% of normal. Traffic for the week beginning 9/28/20 increased in nearly all states. [wpforms id=”9787″] Paid Advertisement