Here are the highlights from Jeremy Male’s comments at this week’s JP Morgan Global Technology, Media and Communications Conference. How this crisis differs from 2008-2009 In 2008 you were dealing in the falloff in macro that was impacting advertiser budgets. Here we’re dealing with the falloff in macro…but also its […]
As the reopening of States picked up steam last week, 7 out of 10 people in the U.S. left their home, traveling at least 1 mile from their home on the average day – with some of the greatest mobility occurring in the hardest hit regions. That’s according to an analysis […]
Pattison Outdoor, Adams Outdoor, RBX Media and Kenjoh Outdoor are running PSA’s thanking frontline healthcare and foodservice workers. Steel City Outdoor is running the OAAA/CDC ads.
Data services like Ubimo have gotten really good at unlocking insights which you can share with out of home advertisers. Insider reviewed Ubimo’s data for Yankee fans and Mets fans and found some interesting insights. The Yankees audience skews young while the Mets audience skews old. Yankees fans top restaurants […]
AdMobilize hires ADT’s former Chief Privacy Officer, Paul Plofchan Paul Plofchan is a senior level strategist with a deep understanding of privacy and security and has joined AdMobilize as Vice President and General Manager, Engagement Analytics and Partner Alliances. Paul’s expertise and track record are geared towards working with large […]
When the final year-end numbers are tallied, 2019 should prove to be one of the best years for OOH in the past decade. OOH continues to defy the trajectory of traditional media by posting continuous growth fueled largely by the medium’s ability to produce results for local advertisers. Every OOH […]
With the holiday season in full swing, community goodwill is often heightened as friends and family give thanks, offer a hand to those in need, and focus on loved ones. To help spread messages of hope, support, and community involvement, the holiday season is a good time to spotlight public […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Insider loves to hear from readers. You help us make the publication better. Several of you encouraged us to consolidate multiple emails into a single email for the newsletter. Others suggested we should ease up on weekend posts so you can take a break. We’ve written stories on sales commissions, […]
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 Markets: Nationwide. Vector Media operates a plant of 30,000 out of home faces and 20,000 transit advertising faces across the US in addition to double decker buses, airport shuttles and trolleys. The company has inventory in 27 of […]
