Ken Klein, OAAA Executive Vice President, Government Affairs The Pennsylvania Turnpike pleads with drivers to focus on the road, not cell phones (Focus is Key). It delivers that message on billboards. The PA Turnpike campaign (tagline: “Delete the Distractions”) is the latest example of billboards as safety messengers. For decades, […]
February 25 2019: Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along […]
The Brill Building at 1619 Broadway set to receive six new digital displays BROOKINGS, S.D. – Feb. 25, 2019 – Property owner Brookfield and consultant Sensory Interactive have selected Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to supply and install a system of large-scale exterior LED displays at the legendary Brill […]
Ever wanted to generate a mockup of how a digital billboard will look at a certain location when you are meeting with landowners or city officials. Formetco’s XD app for the iphone lets you do that. Download the app from the itunes store. Open the Xpand box on the Formetco […]
On Wednesday we posted John Barrett’s thoughts on whether cellular antennas can interfere with digital billboards and vice versa. Joni Schmeichel of Daktronics tells Insider this: Daktronics digital billboards are designed with EMI in mind and tested in our own EMI chamber in Brookings, SD. Once a product design is […]
Company: Blip Billboards Headquarters: 1591 W 820 N, Provo, UT 64601 Phone: 801-692-3217 Email: contact@blipbillboards.com Blip operates an online marketplace for digital billboard space. The company’s approach differs from many online marketplaces in that it does not require a contract and allows advertisers to buy ads in single display increments. […]
A reader asks if digital billboards interfere with cellular antennas or vice-versa. This is a timely question because out of home companies are trying to generate new revenue by installing wireless antennas on billboards. Insider asked Barrett Outdoor’s John Barrett who has deployed wireless antennas on several billboard structures what he thinks […]
DANVILLE, Ill. — (February 19, 2019) — Watchfire Signs, a leading manufacturer of outdoor LED signs, digital billboards and video scoreboards, has elevated two employees in its top level leadership team. Kim Weninger was named chief operating officer and Kyle Dines was promoted to vice president of sports and indoor. Click to […]
Mindshare’s Shane O’Leary has written a linkedin article talking about the strategy direct to consumer (“D2C”) companies like Glossier, Warby Parker and Casper are using to drive growth. A great read for anyone trying to sell advertising to D2C companies. The D2CF companies are souring on digital advertising due to fraud, […]
Indianapolis has four digital billboards and that’s not going to change soon. The City Council’s Metropolitan and Economic Development committee voted unanimously against a proposal to permit additional digital billboards. Local community groups were upset about a proposed 2:1 ratio of static boards to be taken down for each digital […]
