NEW YORK, NY — JANUARY 22, 2021 — Curb Taxi Media, the leading provider of mobility-centric media in the United States, announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Together, they plan to expand Curb’s programmatic network and enable more agencies and […]
BOSTON, MA—Orange Barrel Media recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen was provided by SNA Displays. “We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display […]
New York—SNA Displays built what’s being dubbed the Broadway Plaza Digital, a new LED spectacular in a prominent location at the southeast end of the Times Square bowtie. The new digital, from SNA Displays’ EMPIRE™ line of exterior display products, is installed just outside H&M’s Times Square flagship location at 151 West […]
MOUNTAIN VIEW, Calif., January 14, 2021 –(BUSINESS WIRE) — Ubimo, a Quotient brand (NYSE:QUOT) powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH, a leading marketplace for the programmatic selling of OOH advertising. This partnership provides agencies and advertisers access to inventory on the […]
Insider thinks this press release is of interest because it shows the growing importance of China to out of home advertising. NEW YORK – January 13, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, will host, sponsor, […]
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
NEW YORK, Jan. 7, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care announced a new strategic partnership with AO Media, a production company dedicated to telling powerful, entertaining and educational stories, and creator of the multimedia brand +Life, devoted to eliminating […]
Yesterday, Circle Graphics announced the purchase of a majority stake in Anthem Displays. Insider interviewed Circle Graphics CEO Andrew Cousin and Out of Home Division President Rod Rackley about the transaction. Here are the highlights. Cousin says that despite softness in the OOH Division, Circle Graphics has thrived through COVID […]
LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ — Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market. The transaction […]
National CineMedia, the largest cinema advertising network in the U.S., announced this week that they are joining forces with Coinstar® to reach movie fans beyond the big screen using adPlanet™, a new flexible digital advertising platform that sits atop Coinstar® kiosks in grocery stores. This announcement caught Insiders’ eye as […]
