Circle Graphics Enters Digital Billboard Market

LONGMONT, Colo.Jan. 4, 2021 /PRNewswire/ — Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market.

The transaction expands Circle’s product offerings into digital signage and strengthens its position as a one-stop visual solutions provider to OOH advertising operators and marketers. Circle will bring expertise in innovation and achieving scalable growth to Anthem, alongside Prismaflex International (“Prismaflex”), a leading global manufacturer of advertising displays, which will retain a minority stake in the Company.

Anthem offers best-in-class digital signage manufactured domestically in the U.S., a unique attribute among the Company’s primary competitors. Rod Rackley, President of OOH at Circle Graphics, states, “Anthem continues Circle’s tradition of leadership in serving the OOH market by delivering innovative, high quality, and lower cost-of-ownership digital displays, which expands the portfolio of products Circle offers to our OOH partners. Many companies sell digital signage that masquerades as American-made but are, in fact, imported from China and incur many other hidden costs. Anthem’s displays have always been proudly ‘Made in the USA‘.”

Pierre-Henry Bassouls, Chairman, CEO, and Co-founder of Prismaflex International, stated, “We are thrilled to have found a strategic partner in Circle that has an aligned vision for taking Anthem to the next level.” While Ryan Kaplan, Managing Director of H.I.G. Capital added, “We are excited about the strategic fit between Circle and Anthem. This acquisition greatly expands Circle’s OOH addressable market into the rapidly growing digital display product category and will enable Anthem to leverage Circle’s scale and resources to accelerate the Company’s growth.”

Anthem represents the fourth add-on acquisition that Circle has completed since H.I.G. Capital acquired Circle just over one year ago.

Insider’s take:  Expect to hear more from Anthem.  Anthem gets money and a majority owner which understands the US out of home market.  By Insider’s count there are 8 North American companies making a push in the roadside digital billboards: Anthem, Daktronics, Formetco, Lightking, Media Resources, Plainview LED, Samsung/Prismview and Watchfire.

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