London, UK: Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including […]
Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]
NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market. This new collaboration with […]
A just-released survey of nearly 250 US brand and agency OOH media decision makers revealed very positive sentiment about digital OOH. The advertiser intent revealed in the survey reflects the findings of this year’s OAAA Nielsen DOOH consumer studies showing the format drives high levels of consumer engagement and action. […]
NEW YORK – November 19, 2020 – Vistar Media, MFour survey finds positive feelings also extend to perceptions of OOH ads, which are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying […]
WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]
New York, NY – November 10, 2020 – Intersection, the leading smart cities media and technology company, today announced the launch of new digital storefronts to help brands bridge the gap between digital and physical retail experiences this holiday season. The expansion of Intersection’s out-of-home (OOH) offerings will enable brands […]
DANVILLE, Ill. – (November 10, 2020) – Federal Heath Sign Company, the Euless, TX-based leader in the visual communications industry, was named the Grand Prize winner of the 2020 Watchfire LED Sign Awards for its renovation of the Fremont Street Experience canopy in Las Vegas, Nev. Click to Tweet. The Fremont Street Experience canopy is […]
Big Outdoor – a provider of premium, high-impact digital billboards in Australia – today announced the launch of programmatic capabilities powered by Vistar Media. Big Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is […]
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]
