In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip […]
On this week’s Billboard Insider podcast Daktronics Out of Home Market Manager Collin Huber talked about things a company can do to extend the useful life of digital billboards: “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating […]
Independent Out of Home companies have remained active through covid says today’s podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There’s been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of […]
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and […]
Daktronics released financials for the three months ended October 31, 2020. Revenues are down but the company stayed profitable due in part to expenses cuts. Here are the highlights from the earnings release and earnings call. Revenues declined by 27% to $127.4 million for the three months ended October 31, […]
December 9, 2020 – Captivate, North America’s leading location-based digital video network, today announced a strategic partnership with Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, enabling programmatic buying of Captivate’s network of premier office and residential media inventory through both the private marketplace (PMP) and […]
Six leading digital out of home technology platforms are standardizing the way that ad inventory is named and defined. See related post today. Here’s what people tell Billboard Insider about the initiative: Anna Bager, President and CEO, OAAA Standardizing the way DOOH inventory is termed and categorized is a significant […]
NEW YORK — December 8, 2020 — Six leading digital-out-of-home (DOOH) technology platforms – Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media, announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward. Today, the consortium of ad tech innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling […]
Baton Rouge, LA – December 8, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, and the Federal Emergency Management Agency (FEMA) today announced that emergency alerts transmitted over FEMA’s Integrated Public Alert & Warning System (IPAWS) will be displayed on select Lamar digital […]
By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]
