Digital Signs

Blip Executes Gamestop Campaign for Wall Street Bets

The Wall Street Bets group already knew about Blip because Blip has good brand presence across the country among SMBs. On Reddit, they were posting about Blip to make sure they could quickly get their message out across the country. Using Blip for quick and affordable access to billboards almost […]

Volta Industries, Inc. Announces Planned Merger With Special Purpose Acquisition Company

– Volta is a leading owner – operator of public electric vehicle charging infrastructure that is prominently located in places where drivers live, work, shop and play. – Volta has entered into a definitive business combination agreement with Tortoise Acquisition Corp. II (NYSE: SNPR). – The combined company is expected […]

What a $5.5 Million Super Bowl Ad Can Buy in OOH

A reader reached out to us at Billboard Insider with a link to a Digiday story asking “What a $5.5 million Super Bowl ad can buy in digital media”? Even though the game is over for this year ( Congrats Tampa Bay), we did want to provide some highlights of […]

17 Consecutive Years of Keeping Score at the Big Game

This year’s championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. Steve Schreiber on February 3, 2021 For the 17th consecutive year, professional football’s championship game will be held at a venue featuring Daktronics products. This year’s championship game […]

Are Programmatic Pause/Cancel Clauses a Problem?

On this week’s OAAA suppliers webcast Vistar’s Michael Provenzano said that that programmatic buyer priorities right now include the ability to do pause/cancel without penalty and no upfront or long-term commitments. Insider asked Lamar’s Ian Dallimore if pause/cancel without penalty and no long term commitments are a problem for out […]

Lamar Opens Vancouver Digital Transit Inventory to Programmatic Buying

Baton Rouge, LA – January 26, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that its digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies. The full portfolio of inventory, including more than […]

Firefly Launches Tesla Top Ads

San Francisco, CALIF. – Jan. 27, 2021– Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet operator Drive Sally, the campaigns elevate taxi-top advertising to […]

Vistar Partners with Arrivalist to Measure Tourism Based OOH Campaigns

NEW YORK (January 26, 2021) – Vistar Media, the leading end-to-end programmatic ecosystem for digital out-of-home (DOOH), today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for travel-based measurement. Vistar’s DOOH solutions, coupled with Arrivalist’s measurement capabilities for the travel sector, now provide marketers with a detailed view […]