Digital Signs

Matt Leech on Formetco’s Digital Billboard Financing Program

Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs.  Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]

Parents use digital billboards to promote public conversation on resuming school.

Digital billboards provide a voice for citizens to engage in speech on community issues.  Citizens in Sonoma County are running this ad on a Veale Outdoor billboard in Sonoma county to promote a public conversation about the need to resume schooling.  Veale Outdoor’s General Manager Tom Jackson tells Insider this: […]

Captivate and Broadsign Deliver Programmatic to 1,800 Screens

TORONTO and MONTREAL — February 16, 2021 — Captivate and Broadsign today announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). More than 1,800 of Captivate’s displays across Canada have been […]

Vendor Spotlight – PlainView LED

The corporate philosophy of Chattanooga, TN based digital signage provider, PlainView LED, is to strive to offer the best quality, performance and confidence in our products to better serve our Dealers and Out of Home Operators. Billboard Insider sat down with both Todd Plain, CEO, and Daryl Thomson, VP of […]

Daktronics New Digital Billboard Series Receives Future-Proof Upgrades

BROOKINGS, S.D. – Feb. 10, 2021 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company’s latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration. “With technology, the future depends on the choices you make now,” shared Lori Sieler, Daktronics OOH product manager. “Our displays are like your mobile phone; each new model offers expanded capabilities. When we […]

Scammers Impersonating Digital Billboard Manufacturers

Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase.   Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with […]

Blip Executes Gamestop Campaign for Wall Street Bets

The Wall Street Bets group already knew about Blip because Blip has good brand presence across the country among SMBs. On Reddit, they were posting about Blip to make sure they could quickly get their message out across the country. Using Blip for quick and affordable access to billboards almost […]

Volta Industries, Inc. Announces Planned Merger With Special Purpose Acquisition Company

– Volta is a leading owner – operator of public electric vehicle charging infrastructure that is prominently located in places where drivers live, work, shop and play. – Volta has entered into a definitive business combination agreement with Tortoise Acquisition Corp. II (NYSE: SNPR). – The combined company is expected […]

What a $5.5 Million Super Bowl Ad Can Buy in OOH

A reader reached out to us at Billboard Insider with a link to a Digiday story asking “What a $5.5 million Super Bowl ad can buy in digital media”? Even though the game is over for this year ( Congrats Tampa Bay), we did want to provide some highlights of […]

17 Consecutive Years of Keeping Score at the Big Game

This year’s championship game will mark the third time Raymond James Stadium has hosted the Big Game under the bright lights of Daktronics LED displays. Steve Schreiber on February 3, 2021 For the 17th consecutive year, professional football’s championship game will be held at a venue featuring Daktronics products. This year’s championship game […]