Digital Signs

3 Myths About Programmatic Out of Home

On this week’s Billboard Insider podcast Jonathan Gudai described the three myths surrounding programmatic out of home. Myths about programmatic out of home. Number one, programmatic should be looked at by the media owners as an extension of their business.  I think for a very long time it was viewed […]

Jonathan Gudai: Adomni’s Uber Venture Complements Out of Home

On this week’s Billboard Insider podcast Jonathan Gudai talked about how the company’s joint venture with Uber complements out of home. Talk about Adomni’s partnership with Uber We had this partnership with Uber that was geared to launch at the end of Q1 and Q2 was going to be a […]

Jonathan Gudai Affirms Programmatic OOH will Double in 2-4 Years

Adomni founder and CEO Jonathan Gudai affirmed his prediction that programmatic out of home will double in 2-4 years on today’s Billboard Insider Podcast. Here’s a selection of his comments. What happened to programmatic out of home during COVID?  How did Adomni respond? In March when the governors started telling […]

SNA Displays Hires Digital Sign Veterans to Continue Expansion

STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets. The move comes as many digital signage […]

Talon and Havas Media Group Partner in North America to Transform Out-of-Home Advertising

New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, […]

How Digital Street Level OOH Engages Consumers and Drives Action

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on how digital street level advertising engages consumers and drives action. [wpforms id=”9787″] Paid Advertisement

Watchfire Freemont Street Canopy Wins Award

DANVILLE, Ill, — (August 25, 2020) —  Watchfire Signs, a leading provider of exterior and interior LED signs, announced that its Fremont Street Experience Canopy project in Las Vegas was named the Specialty Construction Best Product 2020 Southwest by Engineering News-Record (ENR). Click to tweet. ENR, which reports on the […]

How Digital Placed Based OOH Engages Consumers

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on how digital place based advertising engages consumers. Used by permission of OAAA [wpforms id=”9787″] Paid Advertisement

OAAA/Nielsen Infographic on Digital Billboards

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on digital billboards.  We’ll run the rest of the infographics over the next few days. Used with permission of OAAA.   [wpforms id=”9787″] Paid Advertisement

Watchfire Selected by North Myrtle Beach for City Gateway Sign

DANVILLE, Ill, — (August 20, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by the city of North Myrtle Beach, S.C., to manufacture a digital message center for the city’s new gateway signage that welcomes millions of vacationers to the resort area every […]