The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report. Here’s the infographic on how digital place based advertising engages consumers. Used by permission of OAAA [wpforms id=”9787″] Paid Advertisement
The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report. Here’s the infographic on digital billboards. We’ll run the rest of the infographics over the next few days. Used with permission of OAAA. [wpforms id=”9787″] Paid Advertisement
DANVILLE, Ill, — (August 20, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by the city of North Myrtle Beach, S.C., to manufacture a digital message center for the city’s new gateway signage that welcomes millions of vacationers to the resort area every […]
Adomni shows how to persuade people to get out and vote using digital out of home advertising to deliver a message on over 160,000 programmatically connected screens across the U.S. It is also a great tutorial on how programmatic works. [wpforms id=”9787″] Paid Advertisement
New York, NY — August 18, 2020 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced expanded access for digital buyers to premium video inventory from leading OOH publishers such as AdStash, Branded Cities, Captivate, Clear Channel Outdoor, Enlighten, Firefly, Grocery TV, GSTV, Intersection, New Tradition, […]
New York, New York (July 27, 2020) – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers […]
OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership between its Canadian business and Vistar Media, a leading global provider of programmatic out-of-home technology, to enable programmatic transactions. OUTFRONT Canada will leverage the Vistar supply-side platform (“SSP”) to allow buyers to purchase OUTFRONT’s Canadian digital inventory programmatically, via an […]
LOS ANGELES, July 21, 2020 — For the first time in the DOOH industry, brands will be guaranteed real-time impressions and complete campaign transparency when advertising on The Westfield Network, a state of the art, digital out-of-home media network located in Westfield shopping centers in the U.S., Unibail-Rodamco-Westfield (URW), announced today. Currently available across […]
Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on digital billboards. Here are the details on the company which developed the app. Company: Lucit Address: 314 E Thayer Ave, Suite, Bismarck, ND 58501 Email: gina@lucitagency.com Phone: 701-770-2012 Lucit is a digital […]
The City of San Jose is considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. In a continuation of an effort Insider posted on in August 2019, The Mercury News is reporting of a virtual meeting set for Monday […]
