Digital Signs

Mike Neel on Yield Optimization and Out of Home

Hivestack has a Yield Optimization solution to make it easier for an out of home (OOH) company to connect its platform with multiple Supply Side Platforms (SSPs) [think Hivestack, Vistar, Place Exchange, Adomni, OneScreen.ai…].  Billboard Insider spoke with Hivestack Director of Publisher Development Mike Neel about the product Last year […]

Digital Billboard Marketing with Signbird’s John James and Formetco’s Britt McConnell

On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]

DOOH in the Cookieless Future

  ‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]

Peter Bordes on Digital Out of Home and Amazon

By Peter Bordes, Interim CEO, Alfi Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that […]

Digital OOH Assists Vaccination Push

NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]

Media Resources joins the World Out of Home Organization

Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]

Netflix Lights Up West Hollywood With New Daktronics Billboard

Unique pole display, frameless appearance bring light to advertising   BROOKINGS, S.D. – March 22, 2022 – As part of a digital project with Netflix, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Consumer Experience Group (CEG), designed, manufactured and installed a new LED billboard in West Hollywood, California. The advertising medium was completed […]

Large Retailers Look to Cooler Screens to Generate Ad Revenue

Insider noticed articles from both invidis and Sixteen Nine looking at the expansion of in-store digital advertising by large retailers.  Last month we published an article on the growth of advertising revenue for both Amazon and Walmart. As retailers look at creative ways to generate digital advertising in their stores, […]

QR Codes and Digitalization to Fuel Digital OOH

Miami Beach, FL / March 16, 2022 – The advertising industry’s adoption of digital technologies has ushered in strategies experts believe will become table stakes for connecting with consumers and increasing revenue. In fact, new research from Alfi(NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 99% of senior advertising […]

Daktronics Expands Factories to Support Demand for LED Displays

BROOKINGS, S.D. – March 14, 2022 – As demand in the audiovisual marketplace continues to rise, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is currently expanding production capabilities in multiple factory locations to support increased demand, including the doubling of Surface Mount Device (SMD) LED product lines. “We are excited to see such high […]