‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]
By Peter Bordes, Interim CEO, Alfi Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that […]
NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]
Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]
Unique pole display, frameless appearance bring light to advertising BROOKINGS, S.D. – March 22, 2022 – As part of a digital project with Netflix, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Consumer Experience Group (CEG), designed, manufactured and installed a new LED billboard in West Hollywood, California. The advertising medium was completed […]
Insider noticed articles from both invidis and Sixteen Nine looking at the expansion of in-store digital advertising by large retailers. Last month we published an article on the growth of advertising revenue for both Amazon and Walmart. As retailers look at creative ways to generate digital advertising in their stores, […]
Miami Beach, FL / March 16, 2022 – The advertising industry’s adoption of digital technologies has ushered in strategies experts believe will become table stakes for connecting with consumers and increasing revenue. In fact, new research from Alfi(NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 99% of senior advertising […]
BROOKINGS, S.D. – March 14, 2022 – As demand in the audiovisual marketplace continues to rise, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, is currently expanding production capabilities in multiple factory locations to support increased demand, including the doubling of Surface Mount Device (SMD) LED product lines. “We are excited to see such high […]
New York, NY (March 16, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has today announced a partnership with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. As a result of this partnership, marketers can […]
ATLANTA—SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree Street NW in downtown Atlanta. Orange Barrel Media, a leader in unique outdoor media, procured the new digital-out-of-home (DOOH) display, which overlooks Margaret Mitchell Square at the intersection of Peachtree […]
