Digital Signs

GSTV Partners with Vistar Media for Ad Serving Technology

  New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power […]

DPAA, Comscore and Talon to Host Place Based Digital Upfront

New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]

Reveal Mobile Launches New Self Serve Platform for OOH Measurement.

Raleigh, NC and New York, NY – May 12, 2022 – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home (OOH) campaign measurement. The new platform, called the Mira Console, is the first of its kind […]

Skies Above Media to sell ads on Swiftmile electric vehicle charging station screens

Swiftmile’s unique approach to advertising combines light electric vehicle charging stations and a digital ad screen to create a network for micromobility and digital-out-of-home. This is where Skies Above Media brings their assets to bolster the advertising component. Joel Martin, VP of DOOH at Swiftmile, is confident this collaboration will […]

Volta Brings the Power of Its Media Network to More Verticals With the Store Next Door™

Advertisers can now target high-propensity customers using nearly 40 store categories   May 10, 2022 06:00 AM Pacific Daylight Time SAN FRANCISCO–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today launched its new Store Next Door™ place-based targeting offering. This product brings the […]

GroupM Survey Says DOOH Ads Encourage Purchase

New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]

Jonathan Gudai on Shoutable

Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards.  We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform.  It’s a new division of Adomni.  […]