Insider had noticed a recent article that asked the question, Is the climate cost of digital billboards too high to justify? With heat waves hitting major portions of the country, conversations related to the climate are bound to come up concerning digital boards. To get an update on the […]
A Billboard Insider reader asks: “Do you have any articles or research on when to do digital versus static?” Billboard Insider asked Formetco’s Director of Digital Sales Britt McConnell to comment and he said this… There are many factors to consider when determining if a digital or static is best. […]
DANVILLE, Ill. – July 26, 2022 – H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”). Headquartered in Danville, Ill., Watchfire […]
To get the story behind today’s announcement that H.I.G. purchased the Watchfire Signs, Billboard Insider reached out of H.I.G. with some questions. Who are the H.I.G principals who will be active in the investment? Ryan Kaplan, Managing Director, and David Miller, Principal, will be engaged with Watchfire. What intrigued H.I.G […]
SAN FRANCISCO, CA (July 21, 2022) – Volta Inc. (NYSE: VLTA), an industry-leading electric vehicle (“EV”) charging network powering vehicles and commerce, today announced its partnership with the City of Hoboken to install 25 conveniently located public EV charging stalls for the City’s residents, annual visitors, and commuters over the […]
NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]
Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]
Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot […]
Clear Channel Europe is proud to announce that it now has over 11,000 digital Out Of Home (DOOH) screens available across 9 markets on LaunchPAD, Clear Channel’s programmatic platform rolled out in 2021. This milestone achievement makes Clear Channel one of the leading programmatic media owners in Europe based on […]
Our team at Formetco is excited to welcome Tyler Wilson as our Southeast Digital Sales Manager. Most recently, Wilson served as a National Account Manager and brought with him years of sales experience as well as a deep understanding of the billboard industry, which was instilled in him at a young age. […]
