Digital Signs

Spotlight Outdoor Runs Vegas Cirque du Soleil Campaign

LAS VEGAS (Aug. 25, 2022) – Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, announced a partnership with North America’s largest licensed sports retailer, LIDS to showcase the first and only digital screen to consistently and actively play 3D content on the iconic […]

Swiftmile Runs Center for Missing Children Campaign

Since 1984, the National Center for Missing & Exploited Children (NCMEC) has served as a national non-profit for combating the dangers children face. In 2021, NCMEC assisted with more than 27,000 missing child cases and received more than 29 million reports of suspected child sexual exploitation. Looking forward, NCMEC has […]

Silvercast Media Brings 3D Spectacular to Times Square

New York, NY — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, 3D digital art on in the heart of Times Square for the public to enjoy through the week. Appearing on SILVERCAST’s 30,000 sq. ft. iconic […]

Smartify Runs PSA’s Supporting Refugees

Vienna, VA, August 16, 2022 –Smartify Media, a digital out of home and in-retail digital advertising platform, today announced that it will be providing inventory for the running of PSAs in support of HIAS, a global refugee organization, across its media network. The PSAs, appealing for donations to aid refugees […]

Clear Channel to Upgrade, Laguardia, JFK and Newark Airport Digitals

Today, the Port Authority of New York and New Jersey and Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) announced new, world-class digital media infrastructure at the region’s airports, including the unveiling of a transformative, new all-digital media network as part of […]

Volta Media Network Surpasses One Billion Monthly Impressions.

SAN FRANCISCO–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, announced today that the Volta Media™ Network has exceeded one billion monthly impressions in the United States.1 This milestone comes less than nine months after Volta formally launched its media network with 618 million monthly impressions. Volta’s ability […]

How Women Bring Home the DOOH

By Julia Cramer, Adomni Content Specialist Women make up more than half of the US population and control over 80% of consumer spending. However, these statistics do not reflect the ads we see daily, with research showing that men are almost 40% more likely than women to be featured prominently […]

Britt McConnell On When to Build a Digital and When to do Static

A Billboard Insider reader asks: “Do you have any articles or research on when to do digital versus static?”  Billboard Insider asked Formetco’s Director of Digital Sales Britt McConnell to comment and he said this… There are many factors to consider when determining if a digital or static is best. […]

H.I.G Capital Aquires Watchfire Signs

DANVILLE, Ill. – July 26, 2022 – H.I.G. Capital (“H.I.G.”), a leading global alternative investment firm with $50 billion of equity capital under management, is pleased to announce that one of its affiliates has completed the acquisition of Watchfire Signs, LLC (“Watchfire” or the “Company”). Headquartered in Danville, Ill., Watchfire […]