Digital Signs

JC Decaux Acquires Full Ownership of 52 Chicago Expressway Digitals

First the Release: Here is a portion of the JC Decaux press release from yesterday. Paris, September 19th, 2022 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has increased its stake in Interstate JCDecaux, LLC from 50% to 100%. JCDecaux North America is now the […]

Working Together is Essential for OOH to Thrive

By Sam Mallikarjunan, CEO of OneScreen.ai Out-of-home (OOH) advertising has never had more potential. The real-world medium is giving brands more options and more power to reach their audiences than ever before, at a time when many are burnt out on their go-to digital marketing tactics. Even with numerous recent […]

Neil Bell on Interstate Digitals

By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate.   I know lots of operators who have […]

Intersection and MBTA to Install Digital Kiosks with Real Time Bus and Transit Info

BOSTON – September 7, 2022 – The MBTA announced today the installation of its first interactive Information Kiosk, part of a state-of-the-art, street furniture network across the Greater Boston region. This is part of an ongoing co-investment between the MBTA and Intersection, an out of home media company, to enhance […]

10 Things I’ve Learned From Building 100 Digital Displays

I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1.  Don’t go cheap on your display. You […]

Astral Expands in Alberta with Imagine Outdoors Premium Digital Network

TORONTO, Sept. 6, 2022 /CNW/ – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has acquired Imagine Outdoor’s entire digital out-of-home advertising network in Alberta, as of Sept. 1, 2022. The new digital screens are bringing Astral’s total digital inventory in Alberta to 39 faces, allowing more […]

DPAA Global Summit Speakers Announced

NEW YORK – September 6, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) in New York […]

Liquid I.V. Promotes Hydration Products via Swiftmile

Many companies are striving to go environmentally-friendly with their products, services, and operations. Liquid I.V., as well as many other organizations, are taking it step further by advertising on eco-friendly channels. Liquid I.V. recently promoted their premium hydration products through their advertising partners, AdQuick.com and Skies Above Media. They chose […]

Consumer Misperceptions of Giftable Billboards

  By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way!  Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]

Vistar Media Launches Programmatic Mediation

Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]