New York, NY– December 13, 2022 – Branded Cities, North America’s premier and iconic Out-of-Home media company, today announced the launch of their new $9 million dollar digital spectacular located at 3 Times Square. Previously known as the Thomson Reuters digital display, the former 6-screen spectacular has been renamed as […]
More progress on establishing real time bidding standards for digital out of home. Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels. See press release below and a recent OAAA blog post on real time bidding. WASHINGTON, D.C. & LONDON […]
By Julia Cramer, Adomni Content Specialist Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat. Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly […]
Invidis provides the following list of best practices and what to avoid in Digital Out of Home in an airport. The list is courtesy of Media Frankfurt. The dos of airport advertising 1. Strong branding: A strong branding that is visible from the first to the last second, large and […]
NEW YORK, NOVEMBER 30, 2022 – OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]
TORONTO, ON (November, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce it has 3 new digital boards live across the GTA. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory […]
Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]
With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]
No winners for our Tuesday Where’s Waldo Fremont Street Experience contest. “Waldo” in the picture was Chris Cowlbeck of the IBOUSA. He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]
Watchfire Signs sponsored an in-depth look at some of the most iconic digital signs in Las Vegas during Digital Signage Experience 2022 on Wednesday, Nov. 16. Robert Wright, Watchfire Signs Project Manager, led the tour and provided behind-the-scenes details of the Watchfire designed, custom-built 1,500-foot-long Fremont Street Experience LED canopy. […]
