By Nicole Randall, OAAA Communications Senior Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members: “OOH is an ideal complement to digital advertising, and vice versa. As more brands combine the two for maximum campaign amplification, OOH creatives find themselves […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
This month Daily Billboard blog’s ‘3 of a kind’ brings you three examples of movies and TV shows paying homage and leveraging other outdoor marketing campaigns to get attention in the city skyline. First up is one of my favourite copycat spoofs from June 2011, ‘Bridlemaids’, with the animated My […]
GRAND RAPIDS, Mich; Washington D.C.; November 9, 2018 — In honor of Veterans Day, the Outdoor Advertising Association of America (OAAA) and Midwest advertising and design agency, Extra Credit Projects (ECP), have created a campaign that honors veterans in a big way. The campaign works to show appreciation to those who have served […]
Outfront has revised its corporate logo as part of a brand refresh. You can read Outfront CMO Jodi Senese’s thoughts on the brand refresh here. Out with the old… in with the new… The small logo changes from this… to this… Insider asked two billboard/logo designers what they think of […]
With the NFL, NBA and NHL in full swing, it may be the most wonderful time of the year for sports fans. But with all that’s happening on the field, court and ice, it can be hard to keep up — so, to keep fans engaged, teams and advertisers have […]
NEW YORK, Oct. 30, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today a partnership with the Italian National Tourist Board to illuminate the sensational experiences and attractions in Italy to spur first-time and return tourism. With picturesque scenes of nature, historical sites, local culture and more, the campaign […]
Digital billboard ads can be designed fast, input fast and changed fast. You need to carefully monitor content, however, to avoid offending community sensibilities. Tommy Teepell, Lamar’s CMO shared this cautionary story at last week’s DailyDOOH Investor conference: “All you have to do is make one mistake and we did […]
Leslie Morris of Sky Dragon Designs manages digital billboards for small out of home advertising companies. Insider talked with Morris about digital billboard ad design. How did you get involved with the out of home business? Marty Williamson, my mentor in OOH. He taught me everything I know in Outdoor. […]
Looks like Insider and Stott Outdoor General Manager Jim Moravec are each going to be writing checks to the OAAA Foundation for Outdoor Advertising and Research (“FOARE”). We agreed to donate $500/each to FOARE if anyone produced a current billboard campaign which exceeded the 6 consecutive billboard campaign Stott Outdoor […]
