Creative

Tyler Media Kinda Chic Self Promo

Billboard Insider talked with Rick Newcomer, SVP of Sales at Tyler Outdoor Advertising about a new self-promo campaign Tyler is running. What’s the program? We decided to embrace the “Kinda Chic” social media trend and created a campaign around it. Where did the idea come from? The creative was developed […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

“Hey, Let’s Add in a Billboard and See What Happens”.

By Nick Coston Years ago, when I first started out in OOH, say around 2001, Clear Channel Radio bought a well-known OOH company, Eller Media. The new name became Clear Channel Worldwide, combining both the power of radio and outdoor media. The thought was that consumers would be in their […]

Keep Your Eyes on the Prize

By Nick Coston, You’ve heard me say it thousands of times, I love, love, love OOH. All of it, not just some. Even digital urinal screens. Say what? Yep, you heard me right. Digital Urinal Screens. While reading a few of my peeps posts on LinkedIn, I came across a […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Why the Rise of Run Clubs Means IRL Opportunity for Brands

From OUTFRONT Media July 29, 2026 For years, running was viewed as an individual pursuit. Lace up, head out the door, and log a few miles alone. Today, that picture looks very different. Across cities and towns, run clubs have become one of the fastest growing social activities, bringing people […]

Philly Welcomes LeBron with Billboards

This billboard appeared after LeBron James announced he was joining the Philadelphia 76ers.  Nice use of humor. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement   […]

Clear Channel and Union Pacific Launch Anti-Human Trafficking Billboard Campaign

Nationwide Initiative Raises Awareness of Human Trafficking Risks During Major Sporting Events and on World Day Against Trafficking in Persons SAN ANTONIO, July 22, 2026 /PRNewswire/ — Clear Channel Outdoor (NYSE: CCO) today announced its partnership with A21, an international leader in the fight against human trafficking, Compass Connections, the new operator of the National Human Trafficking […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

OUTFRONT’s Best IRL Media Campaigns from the 2026 FIFA World Cup

Cristiano Ronaldo may be retiring but IRL media is just kicking off! This has been a FIFA World Cup like never before; longer tournament, more teams, more matches, and more opportunities for brands to connect with fans in real life. After a projected $7.48 billion in total World Cup tourism […]