By Nick Coston, After 25 plus years in OOH, I’ve seen some awesome billboard copy and plenty of not so awesome (I’m being very polite). I’ve also seen plenty of OOH copy from major agencies that left me mystified cause it was so bad. Conversely, I’ve seen some very eye-catching […]
Alliance Media will join out-of-home media companies around the world in supporting Essays for Peace, a global initiative marking the United Nations International Day of Peace. As part of the initiative, Alliance Media will donate space across its digital out-of-home network to display a video of a burning candle, joining […]
An Indianapolis scholarship group is using OOH to recruit donors across the state line, and the Wall Street Journal’s opinion page has noticed. A billboard on I‑94 at the Illinois–Indiana border is urging Illinois residents to “Take Advantage of Indiana’s EFTC Program,” putting out of home at the center of […]
Why dynamic creatives increase attention and improve results. By Eric Kubischta, Co-Founder and CTO – Lucit For every statistic, there are more statistics, and they are all right or wrong depending on your context. Here is my, Eric Kubischta Certified, “trust-me-bro” metric: > An ad with dynamic content can attract an […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Landmarks across Las Vegas illuminated in turquoise and purple in recognition of National Suicide Prevention Day, including the “Welcome to Fabulous Las Vegas” Sign, City of Las Vegas Gateway Arches, High Roller Observation Wheel, Eiffel Tower at Paris Las Vegas, large digital displays on the Las Vegas Strip courtesy […]
WASHINGTON, D.C. – September 14, 2026 – The Out of Home Advertising Association of America (OAAA) today announced the jury for the 2026 OOH Media Plan Awards, bringing together ten leaders from across brands, agencies, media owners and technology to recognize the most effective and innovative strategic thinking in out […]
Digital out-of-home campaign uses the unique capabilities of the medium to remember the events of September 11, honor the lives lost, and ensure a defining moment in American history is never forgotten. September 11, 2026: Link Media Outdoor is commemorating the 25th anniversary of the September 11, 2001 terrorist attacks […]
London: 10 September 2026: Veridooh, the award-winning global leader in independent out-of-home (OOH) verification, has launched the Veridooh Padel Cup, a new annual three-city international tournament for the OOH industry. The inaugural Veridooh Padel Cup will take place on 30 September in London, the first edition of a series that […]
By Nick Coston I recently a responded to a post on LinkedIn around 5 days ago that my brilliant friend Chris Gadek of AdQuick wrote up, it began with “live look at LinkedIn on the first business day of Q4, everyone posting the same ‘2027 marketing trends’ carousel”, it was […]
