Billboard photography is about more than documenting a structure. It is about showing how an advertisement exists in the real world. While a clean, unobstructed image is important, including people, vehicles, and surrounding activity can make a billboard photo more informative and engaging. These elements provide context that helps advertisers […]
As America prepares to celebrate the 250th anniversary of its founding, Lamar Advertising is commemorating this once-in-a-generation celebration with a nationwide Out of Home campaign that honors the people, ideas and achievements that have shaped the American story since 1776. The 5 unique creative concepts are designed to celebrate America […]
WASHINGTON, June 16, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today announced the first members of the jury for the 2026 OBIE Awards, the industry’s most prestigious creative honor in out of home advertising. As the OBIE Awards prepare for a landmark celebration on […]
Over the past six years, the NFL’s Washington Commanders have undergone a visible transformation. Through multiple name changes, new ownership, and an evolving visual identity, the fanbase has stuck with the team across long Sundays and longer seasons. But this year, the Commanders gave them something to roar about. Diehard fans have […]
One of the valuable uses of digital billboards is that they can be used for public announcements. TJ Bugbee, the executive director of the North Carolina Outdoor Advertising association tells Billboard Insider that the North Carolina Outdoor Advertising Association and the Outdoor Advertising Association of Virginia ran public announcements […]
A quick update from the OAAA. The OBIE Awards, the out of home industry’s most storied creative honor, are entering an exciting new chapter. This year, the OBIEs will debut as a standalone event in October 2026 in New York City, expanding their visibility and making the celebration even more […]
By Nick Coston I don’t know about you, but I just noticed I have over 41,000 photos hanging around my iCloud. That’s just since 2001 and doesn’t include all the prints, negatives, pre-digital tech, scattered around both my office and on our third floor where we never go save for […]
TAMPA – SPARK, a top independent creative agency known for hospitality and travel work and the creative AOR for Visit Lauderdale, partnered with the destination marketing organization to launch a sweeping out-of-home (OOH) campaign promoting Greater Fort Lauderdale as a premier Florida destination. The campaign took over all 22 […]
At multiple locations across Accra, the capital city of Ghana, including the arterial Ring Road East in Osu and in Legon, Out-of-Home advertising is doing something unusual. Billboards normally designed to sell products and project aspiration have been stripped of all commercial content and covered entirely in second-hand clothing. The […]
We recently published a press release for the OAAA and National Geographic’s Photo Ark Launch Nationwide “Pledge to Pollinate” Campaign to Celebrate Photo Ark’s 20th Anniversary. We wanted to learn more about the campaign’s development and reached out to Melody Roberts, Founder & CCO of outofhomecreative.com, who designed it. Can […]
