Creative

A Play on Coyote vs Acme

Signage Expert Brad Getter of MegaGraphics tells Billboard Insider about a great campaign which is playing off the Coyote Vs Acme movie which features Wiley Coyote and a Billboard Attorney. When there’s a movie about a coyote and a billboard attorney and you’re a billboard attorney, shouldn’t a guy try […]

Welcome to the Lamar Grandparents’ Day Billboard Campaign

In honor of Grandparents’ Day, we are celebrating grandparents across the country on our digital billboard network. Simply complete the submission form with your grandparents’ names and photo, and select the city where you would like to have your billboard appear. You will receive an image of your billboard by […]

OAAA Reveals 2026 OBIE Awards Shortlist

September 02, 2026 09:00 ET  | Source: Out of Home Advertising Association of America WASHINGTON, Sept. 02, 2026 (GLOBE NEWSWIRE) — The Out of Home Advertising Association of America (OAAA) today unveiled the shortlist for the 84th Annual OBIE Awards, recognizing the most exceptional, creative and impactful work in out of home […]

Jellyfish & HOKA Turn New York Running Into a Citywide Competition

  Strava Challenge Makes Runners Part of the Creative With Borough Results Appearing Across Digital Out-of-Home & Social NEW YORK (September 1, 2026) – Jellyfish, the integrated global digital marketing company within The Brandtech Group, today launched a new campaign for HOKA that turns New Yorkers’ everyday runs into a […]

AI can pitch ideas but it shouldn’t approve the billboard

Let’s get this out of the way: we use AI. We’re not sitting here defending rapidograph pens and tracing paper like it’s 1987—we were only 5 and 7, respectively. AI’s a good tool for getting somewhere faster. It’s a starting point, a loose thread. It’s a hundred bad ideas in […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Parker Outdoor uses a self-promo picture.

We have been running examples self-promo billboards.  Mel Pap of Gila River uses a drawing of herself.  Parker Outdoor owner Brad Sourbeer uses a self-promo picture: “This has been very successful with cold calls in person.  People recognize me when I stop in their business, so they already know the […]

Dolly Parton Tribute in London

Ocean Outdoor ran a 10 minute Dolly Parton tribute on Landsec’s Piccdilly Lights large format screen in Leicester Square, London yesterday at 4pm. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell […]

Get Your Kicks on Route 66

By Nick Coston When you think of billboard towns, it’s easy to conjure up New York, Chicago and Los Angeles. Philadelphia is awesome too especially when driving north on I-95 through the heart of the city. Billboard heaven on both sides of the road, nice and low so you can […]

Pass It On Dolly

Insider thought this image was appropriate for the sad news we all received today.  Rest in Jesus’ arms Dolly.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber […]