Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer […]

OOH Front and Center at Advertising Week New York

OAAA and OOH will have a large presence at this year’s Advertising Week New York, September 23-26. The event takes place at the AMC Lincoln Square 13 movie theater, which OAAA will dominate and surround with the launch of the OOH industry’s latest campaign. OOH is Real, a re-imagining of the successful Feel […]

Daily Billboard’s 3 of a Kind: Sparkle

This month Daily Billboard thought we’d put some added sparkle into your September with these three glittering billboard examples trying to stand out with the help of glistening sequins, gemstones and eye-catchers. First up is a colorful special extension billboard for the sophomore season of The Masked Singer celebrity singing […]

Adam Owen on the 50:40:10 Rule

By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind.  50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]

McKinney CEO Joe Maglio on OOH

McKinney CEO, Joe Maglio, was interviewed this week by David Doty in Forbes magazine on Creativity and the Future of Agencies.  Here is an excerpt from the article with a comment from Maglio on the power of OOH. Doty: So, there is a lot of convergence in your creative work, digital […]

Intersection Puts Range Rover atop CTA station

To promote the launch of the new Range Rover Evoque, Land Rover created a first-of-its-kind installation in Chicago that will stop people in their tracks: a Range Rover Evoque on top of the CTA’s Chicago and State entrance. Land Rover partnered with Intersection, Posterscope, DentsuX, Illumivation, and Spark44 to create […]

Outfront Media Accepting Submissions for Art Contest

Entry is open for OUTFRONT’s new inaugural art competition – OUTFRAME – which aims to recognize artists in the ad community who have real art to share with real people in the real world. When are submissions accepted? From September 1 to October 1. Who is Eligible to Enter? OUTFRAME […]

An OOH Tribute: Smokey Bear Turns 75

Posted by Jennifer Hurley on Sept 3, 2019 Smokey Bear, the face of the longest-running PSA campaign in United States history, turned 75 this August, continuing his legacy of bringing awareness to unwanted, human-caused fires in America. Smokey Bear’s wildfire prevention campaign has had a dramatic impact since its introduction in 1944, […]

JAJA Tequila uses out of home to create buzz

The team behind JAJA Tequila is anything but traditional. Rather than matching the behemoth marketing dollars of their competitors and blowing their entire year’s budget on a single billboard in Soho, they opted instead for a guerilla outdoor and social strategy to create buzz around the up-and-coming brand. By poking fun […]

Vinyls – Does Ink Make a Difference?

Most of us have our “go to” vinyl printers, but do we ever stop to think about the ink they print with?  Insider spoke with Baud Ramirez, General Manager at Blue Sky Digital Printing about ink and ink durability. Do you look at durability of  ink as an important issue? […]