By Anna Bager OAAA President & CEO Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other traditional advertising platform, and it is breaking […]
DETROIT, MI—Extra Credit Projects (ECP), award-winning advertising agency based in Grand Rapids, Michigan, is expanding its offices to include a new studio in Detroit. “This move has been in the works for a while now. We have a heart for Detroit, with a few members of our team being from […]
NEW YORK, Dec. 16, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today their Best in Show award and three discipline winners of their inaugural art competition OUTFRAME, which has given the “Artists of Adland” the opportunity to share their personal artwork outside of their everyday client projects, with the […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
‘Tis the season to be merry and so this month’s ‘3 of a Kind’ feature is all about drinks companies filling the skies with Christmas cheer in their own cleverly tailored ways, whilst the liquor bottle remains the hero of the key art. First up is this fun ad creative […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
Disney+’s massive launch campaign includes OOH across the country. Prior to the streaming services premiere date, November 12, OOH ads on multiple static and digital formats promoted original content only to be found on Disney+. Ads for the new live action Lady and The Tramp, Star Wars the Mandolorian, and others […]
(NATIONAL – December 3, 2019) – do it outdoors media joined forces with Truth to raise awareness of America’s opioid epidemic. The company, which is the largest national mobile billboard and field marketing provider, recently donated mobile billboard media space in three of Truth’s target markets. “As a media company, we have a great […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
