Creative

Threatened Species Displayed Across the US for Earth Day

Digital Out of Home Ad Displays Will Feature the ‘Protect Our Species’ Campaign April 10, 2019 (Washington, DC) – Compelling images of threatened species – from eagles to bees – will appear nationwide on donated out of home (OOH) ad space to support Earth Day. The OOH campaign begins April […]

Daily Billboard’s Three of a Kind: Dragons

There’s no denying that at the moment HBO’s Game of Thrones is one of the most popular television shows in the world at the moment, so to honor the return of the eighth and final season of the fantasy show, this month Daily Billboard’s ‘3 of a Kind’ shines a […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Chris Whitfield on “permanent extensions”

By Chris Whitfield, Operations Manager, Lamar Advertising Allow your customers to use more of the actual ad space ! This is an example of what I like to call “permanent extensions” for billboards. I have built many of these in both Arizona and now Colorado. These sit approximately 6 ” […]

Look How Long My Arms Are!

And one more story on this day of fools.  This one though is real.     [wpforms id=”9787″]   Paid Advertisement

Birthday Wish Spotlights Power of OOH

With permission from OAAA. A single billboard with a birthday wish for dad proves — once again — the power of out of home media to ignite global fame. Brothers Michael and Christopher Ferry put up a billboard in New Jersey, asking people to “WISH MY DAD HAPPY BIRTHDAY.” Their dad Chris Ferry got […]

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Mystery Billboards in Grand Rapids Revealed

GRAND RAPIDS, Mich, March 20, 2019—A number of OUTFRONT billboards have been baffling West Michigan for two weeks, and the advertiser has finally been revealed. The anxious-looking designs with handwritten words like neglect, abuse, and fear have posted around the Grand Rapids, Michigan region, prompting a variety of responses and […]

Athletes to Fans: ‘Thank You’ via Billboards

By Nicole Randall OAAA Communications Senior Director Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the latest example of the sports thank-you billboard. […]

OOH Working to Combat US Opioid Epidemic

By Nicole Randall OAAA Communications Senior Director Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. […]