With permission from OAAA. A single billboard with a birthday wish for dad proves — once again — the power of out of home media to ignite global fame. Brothers Michael and Christopher Ferry put up a billboard in New Jersey, asking people to “WISH MY DAD HAPPY BIRTHDAY.” Their dad Chris Ferry got […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
GRAND RAPIDS, Mich, March 20, 2019—A number of OUTFRONT billboards have been baffling West Michigan for two weeks, and the advertiser has finally been revealed. The anxious-looking designs with handwritten words like neglect, abuse, and fear have posted around the Grand Rapids, Michigan region, prompting a variety of responses and […]
By Nicole Randall OAAA Communications Senior Director Just introduced as an Oakland Raider, former Steeler wide receiver Antonio Brown has parting words for fans in Pittsburgh: “Thank you.” Brown’s good-bye gesture – after nine seasons and 74 touchdowns in Pittsburgh – is the latest example of the sports thank-you billboard. […]
By Nicole Randall OAAA Communications Senior Director Organizations and groups across the United States are launching OOH campaigns to help combat the US opioid epidemic. In 2017, the US Department of Health and Human Services declared a public health emergency due to widespread misuse of both prescription and non-prescription opioids. […]
After a hard day at work, or in the garden, there’s nothing like a hot soak in the tub to relax and ease your muscles, maybe even to escape with a good read or glass of wine to unwind. And we’re not the only ones to think that either, as […]
By Will Collier, OAAA Programs Manager Universal Studios, which includes Universal Studios Hollywood, Universal Orlando Resort, and the Universal Pictures Group, has been chosen by the OOH advertising industry and OAAA to receive the 2019 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created […]
Seeking artist submissions to be exhibited on participating electronic billboards in Times Square during 2019 Advertising Week New York New York, NY – March 8, 2019 – Times Square Arts announced today that they have partnered with Advertising Week and Out of Home Advertising Association of America (OAAA) and are […]
Billups President David Krupp has a post on Media Post Agency Daily called Sex Sells, But OOH shouldn’t help. He ends the column with a call for the out of home industry to take down strip club and massage parlor ads. Insider sides with Krupp and Nancy Fletcher on this […]
March 7, 2019 (San Diego, CA) – Talon, the U.K.’s largest independent Out of Home (OOH) media specialist, has expanded its U.S. coverage with the purchase of Grandesign, a U.S. independent OOH media agency headquartered in San Diego. Grandesign is the second-largest independent OOH agency in the U.S., delivering traditional and experiential […]
