One of the strengths of digital out of home is the ability to use dynamic advertising which changes with weather. The Aruba Tourism Authority is using a dynamic campaign to remind cold weather commuters in Chicago, Philadelphia and New York City that sunny days are within reach. Intersection’s digital sign […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
New York, NY, & Philadelphia, PA – Last week in Times Square, and through the power of streaming and digital out-of-home media (DOOH), VISIT PHILADELPHIA®, the region’s official tourism marketing organization, teamed with Clear Channel Outdoor (NYSE: CCO), one of the world’s leading OOH companies, in an evolution for Greater […]
In recent times the streets and skies of La La Land are becoming increasingly filled with ‘For your consideration’ outdoor ad campaigns for television shows, recording artists and motion pictures, especially at this time of year with industry awards shows like the Golden Globes, the Screen Actors Guild Awards, the […]
Humor can be great on billboards but there are risks. Not everyone thinks the same things are funny. An Ohio pizza shop owner likes to run funny messages on his billboards: “Now Hiring – Must Show Up”, “If it’s not there in 30 minutes move closer.”, “Free Box with Every […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Some fun heading into the weekend… Thanks to Neil Bell of New South Outdoor for bringing this to our attention. [wpforms id=”9787″] Paid Advertisement
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Chattanooga, TN –Greg Callaham Graphic Design has earned five American Graphic Design Awards. Graphic Design USA, a national trade publication, conferred five 2019 awards to Callaham’s design work for Fluhman Outdoor Media, Visual Outdoor Advertising, PDI Works, and Hollywog. “I really appreciate the opportunity the AGDA offers to shine […]
Insider wanted to feature some of his Martin Luther King billboards in honor of the day and King’s work. We asked Out of Home Creative’s Melody Roberts to talk about her favorite Martin Luther King billboards. “I think it’s unfortunate that we still have to send a message to people […]
